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DocuSign Envelope ID: 11DE62E5-2A6F-405A-95C6-39BD794A60E4 <br /> • Ellen C. Weig has lived in Hillsborough for the past twelve years and has been <br /> a parish historian for St. Matthew's Episcopal Church. Her research focuses on <br /> the stained glass windows and churchyard, and women of the church. She <br /> recently moved to Wilmington, North Carolina, where she is the archivist and <br /> historian for St. Paul's Episcopal Church. She is a retired child life specialist, <br /> with a master's degree in early childhood education, specializing in the <br /> hospitalized child, from Worcester State College. <br /> The authors and artists are Caucasian, and volunteered for the project. They each will <br /> receive several free copies of the book and are not receiving additional compensation. <br /> PROJECT PUBLICITY <br /> The publicity for Hidden Hillsborough is outlined above. Eno has extensive media <br /> contact lists and will send press releases to media outlets about the book itself and <br /> about events. In addition,we have an active social media calendar and will post about <br /> Hidden Hillsborough and related events on Facebook, Twitter, and Instagram, as well as <br /> on our own website, www.enopublishers.org. <br /> We also will use the posters of the book cover and image/quotes to serve as a <br /> visual cue in various venues. <br /> PROJECT EVALUATION <br /> Publishing has a very tangible technique for evaluating the success of a project book <br /> sales. We carefully track sales and online reviews and work to support those sales by <br /> providing promotional information (posters, bookmarks, event, publicity) to our <br /> booksellers. <br /> There are also attendance goals that we set and track for Eno events. In the most <br /> basic terms, if the books sell well, we have succeeded. <br /> For a community project such as Hidden Hillsborough there are also less tangible <br /> ways to evaluate the effectiveness of a publishing program. Community engagement <br /> comes in many forms: lectures, author and artist contacts, kickstarting other projects <br /> and further research. We hope Hidden Hillsborough will be the beginning of a long <br /> conversation about how a town evolves and remains aware of its past. <br /> Eno Publishers: Hidden Hillsborough 5 <br />