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<br /> audience is free to travel the sites. Artists are at the sites to assist visitors in interacting with
<br /> and/or understanding their artwork, With many shops and restaurants within the foot print,
<br /> merchants stay open to welcome visitors. Anecdotally, when a light display was in the parking
<br /> area at Arsl:orger Shack, the restaurant had a line out the door for several hours during
<br /> Shimmer.
<br /> 7, The artists that will participate in Shimmer 2018 have not yet been selected. Shimmer 2017
<br /> featured artists from Orange, Durham, Wake counties, other parts of INC and five other states.
<br /> Of the 23 exhibiting artists (the artwork at 140 West is permanent), over half were art and
<br /> media professors from local, regional and U.S colleges and universities including UNC- Chapel
<br /> Hill, Uir IC -Greensboro, UNC-Pernbroke, Duke, 'Winston-Salem State, NC State, University of
<br /> Alabama at Birmingham, College of Richmond, VA, University of Arizona and others. Ethnic
<br /> backgrounds of the artists varied as much of the artwork itself. Of the exhibiting artists two
<br /> were African American,three were Asian and one was Latino. Comments for the 2,017 artists
<br /> indicated that they were pleased with the event and may participate again or promote the
<br /> event to their colleagues. A concerted effort will be made to guarantee a greater consistency
<br /> of quality, both in the jury selection and pre-screening of proposals by the committee before a
<br /> final selection is made.
<br /> 8. Marketing will be through on-line, print and social media efforts. Shimmer promotion starts
<br /> with a media kit that c insists of a press release, Shimmer logo, testimonials, photos, contacts
<br /> for interviews, talking points,web-links and sponsor names and logos. Interviews are arranged
<br /> with WCHL, VVCOM, Daily Tarheel, Chapel Hill News and other interested media outlets, e.g.
<br /> Chapel Hill Magazine, The Independent, Chapelboro,corn, etc. A videbsite has been created with
<br /> event information, exhibiting artists images and bios that will be updated as the 2018 artists
<br /> are identified. The vvebsite is shared with all media outlets and is also linked to the exhibiting
<br /> artists' websites and vice versa. Social media, such as Facebook, lnstagram and Snapchat, is
<br /> also utilized. These posts and images get reposted and the word is spread. Venue participants
<br /> receive a map/guide in advance of the event that they can pass out to customers, or in the case
<br /> of churches and non-csimmercial organizations that serve as venues, their members. Part of
<br /> the Chamber of Commerce's in-kind sponsorship includes sending information out to their
<br /> membership also to be reposted. The organizing committee will create a marketing plan with
<br /> the help of Chapel Hill Parks & Recreation i liarketing and Sponsorship Coordinator, This has
<br /> not occurred in the past and will guarantee a workable strategy to maximize publicity and
<br /> reach,
<br /> 9. The project will be evaluated based on the stated goals. To this end, in addition to keeping
<br /> track of audience attendance at the event, 200 random sample surveys will be conducted on-
<br /> sitei to determine event satisfaction and economic impact. Participating venues will also
<br /> complete a similar economic impact survey. A post-event on-line survey will be conducted with
<br /> the participating artists. Internally, the committee will evaluate the event based on the goals
<br /> and staff will conduct a post-event analysis of the logistics and planning processes.
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