2017-452-E Arts - Town of Chapel Hill Parks & Recreation Dept. - 2017-18 Arts Grant Agreement

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DocuSign Envelope ID:9CBAA6B1-266B-4426-BDCC-20AAE9B937EF d. To positively impact the economies of both towns. 4. Because of the uniqueness of the event, Shimmer attracts large crowds despite the cold temperature. The time of the event 6-10 p.m. allows for a variety of audiences to enjoy the displays. Early visitors are families with many children. In the past, displays like the giant Lite e rite or the bicycle-powered shadow projection piece (see submitted io ages) allowed children, to both play, enjoy and learn. As the evening progresses more adults are seen walking the event site. A large student population also participates, perhaps on the way to or from another activity, The ,audience is as diverse as the populations of Chapel Hill and Carrboro, Some 2,000 site maps are distributed throughout the course of the evening, though often groups of two or more request one map. As the event site includes numerous artwork on the towns' main, vehicular arteries and in drive-through lots (300 East Main Street complex), hundreds more view the artworks from the comfort of their cars. 5. The project location is described above in the project narrative. 6. Shimmer 2018 will be jointly organized by a committee consisting of cultural arts representatives from Chapel Hill and Carrboro Parks and Recreation, CH Cultural Arts Commission, Carrboro Tourism, CH Downtown Partnership, Chapel Hill Orange County Visitor's Bureau, merchants within the event footprint, and community cultural partners (ArtsCenter„ Marian Cheek Jackson Center, etc.). Although a similar Shimmer format will be employed,the committee will be tasked with re-imagining Shimmer 2018 with the above goals in mind. Project activities begin with a call to artists being distributed broadly throughout the Triangle, region and beyond. The request for proposals will include a new category option that will help the jurors better identify medium being proposed (Le, video, installation, interactive, computer, sound, performance), and will promote proposals with interactive components. A larger artist honorarium (from $300 to $500) and a track record for a well-organized event should attract a good quality field of artists from whom to select. Fewer artist (15-20) will be selected for 2018, making for a more concentrated event. We will also look to shift the venues to more retail- oriented parts of the towns to also boost spectator visitation to shops and restaurants within the footprint. We will also arrange for light-oriented performances, some moving throughout the event, The Bouncing Bull Dogs with colorful LED jump ropes is one idea being pursued. The artists will be selected by a group of qualified jurors. Past jurors have include the curator of CAM in Raleigh, the Director of Visual Arts Space in Raleigh, the former Vice President of Public Art for the Charlotte Arts& Sciences Council, Director of the ArtsCenter, and owner of the Light Art & Design Gallery in Chapel Hill. Juror identification has not yet occurred, but will follow a similar pattern of regional art experts selecting artists from an image bank and proposal narratives. The selected artists spend the day setting up and the event officially begins at 6, o.m„ There is no set route. A map/guide is provided to visitors at all the venues to help find the light work on display on E. Main 5t. in Carrboro and Franklin St, and some side streets in Chapel Hill. The