Orange County NC Website
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DocuSign Envelope ID:312E3C6B-6E22-4E29-9F88-860CF77DF595 <br /> New Activities <br /> Goals for serving more diverse communities and improving long-term sustainability will be pursued according to the <br /> following plan. <br /> Increase diversity of communities served <br /> Potential demand for specific programs will be assessed by <br /> o Polling participants at HAC events <br /> O Approaching administrators of public and private schools <br /> o Contacting home schooling associations <br /> o Using Facebook and other social media <br /> o Joining the Orange County Historical Museum in their monthly outreach efforts into the historically <br /> African-American Fairview community <br /> o Forming focus groups to learn more about the artists within underserved communities,as well as the <br /> classes or events they would like to experience. <br /> Increase outreach efforts <br /> • Explore and implement strategies to increase individual contributions. <br /> • Increase collaboration with businesses,corporations and organizations. <br /> • Encourage the town-wide coordination of events for a yea rlong calendar to encourage tourism. <br /> • Seek and write grants. <br /> • Develop relationships and offer programming in northern Orange County. <br /> Develop general marketing plans to attract more volunteers, donations and grants <br /> • Increase the visibility of HAC and associated local artists, including increased use of Facebook and other <br /> social media. <br /> • Create consistency in marketing materials through graphic design and written word, including: <br /> ✓ Internet content <br /> o Signage and displays in the retail space <br /> o Event signs and banners <br /> o Written promotional materials <br /> • Co-market and plan events in partnership with other organizations and businesses to create a full day or <br /> weekend destination of happenings. <br /> • Increase the profitability of all programs through additional sales and more events. <br /> • Survey the communities,schools,government agencies and departments,and businesses to understand <br /> how best to grow the arts in the county, promoting Orange County as an arts destination. <br /> Increase net operating income from retail operations <br /> • Increase the hours of retail operation. <br /> • Employ point-of-sale technology to automate sales and accounting processes,and to collect data to support <br /> market analysis and customer relationship management. <br /> • Sell HAC branded products. <br /> • Improve the layout and physical design of the store. <br /> • Advocate and help plan for low cost artist studio/retail space. <br />