2017-225 OPT - Triangle J. Council of Governments - Grant Award Agreement

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Hillsborough and Orange County, this task also relates to 5.2.a Increase , marketing, promotion, and outreach to target areas.) ■ Proposed Outputs and Outcome Tracking • Advertising contract in place by end of Q2. • 20 free or paid media placements throughout the year. • 4.3.c Promote TDM through social media -The Coordinator will collaborate with County Public Relations staff to create TDM messaging content for County social media for all promotions, and to establish new accounts as appropriate. ■ Proposed Outputs and Outcome Tracking • Content will be created for promotion through social media • 2 social media platforms will be created and regularly updated • 4.4.a Develop regional commute tracking and rewards program. -The Orange County TDM Coordinator will promote the use of the County's existing customized ShareTheRideNC page and its embedded commuter log and GoPerks rewards system to track and reward the actions of TDM program participants. ■ Proposed Outputs and Outcome Tracking • 50 new registrants on STRNC • 4.5.c Develop and customize outreach materials for government decision makers. -The Orange County TDM Coordinator will develop outreach materials and presentations tailored to the Board of Orange County Commissioners (BOCC), and will deliver them as part of their Public Relations work under Top Task#4. They will leverage existing opportunities to interact with the Board, such as the annual Orange County Sustainability and Environmental Responsibility Goal update. ■ Proposed Outputs and Outcome Tracking • 4 TDM presentations or information items created and delivered to elected officials. • 4.5.d Develop and customize outreach materials for business decision makers. -The Orange County TDM Coordinator will develop outreach materials and presentations tailored to the Hillsborough business community, and will deliver them as part of their Public Relations work under Top Task#4. They will leverage existing opportunities to interact with these businesses, such as the regular events run by the Hillsborough/ Orange County Chamber of Commerce. ■ Proposed Outputs and Outcome Tracking • Customized content will be created for each of the top 5 employers as well as Durham Tech's Orange County Campus and UNC Health Care- Hillsborough Campus. • 5.2.a Increase marketing, promotion, and outreach to target areas. -The Coordinator will use data from Orange County's 2015 and 2017 regional Commuter Surveys to create campaigns targeted towards the stated commuter patterns and interests of Orange County employees. ■ Proposed Outputs and Outcome Tracking • Data from the user surveys will be posted on the County TDM - website and referenced in marketing materials to show relevance to Orange County staff. Triangle J Council of Governments 15