2017-225 OPT - Triangle J. Council of Governments - Grant Award Agreement

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o 4.2.d Develop marketing campaigns that increase public awareness of TDM programs and their benefits. -The Orange County TDM Coordinator will create marketing materials and content to use in all promotional activities in Top Taskq #1 and#2. They will work in collaboration with GoTriangle leverage the experience of other TDM Coordinators to customize and amplify existing marketing campaigns for Hillsborough employers and Orange County employees. In the creation of materials specific to Durham Tech's Orange County Campus and UNC Health Care - Hillsborough Campus The TDM coordinator will coordinate messaging with the TDM Coordinators for Wake Technical Community College and for UNC-Chapel Hill. The TDM Coordinator will assist with marketing the new fixed route transit service offered by Orange Public Transportation and provide additional staff support to establish and market the subsidized bus pass program. This task also includes marketing and administrative activities for the Orange County Telework program including supporting the online Telework training and clarifying the registration process. ■ Proposed Outputs and Outcome Tracking ■ Information on new routes will be delivered to 10 employers and all County departments by end of Q2. • Ridership will increase rapidly on new routes, reaching a steady- state by Q2. ■ Ridership will increase 5% from baseline on existing routes o 4.2.f Develop and disseminate outreach materials about the success of the TDM Program. - The Orange County TDM Coordinator will collect data on the importance of TDM efforts and the impacts of the Triangle TDM program in Orange County. They will then use that data to create and distribute persuasive and authoritative messaging about the benefits of TDM for commuters. Proposed Outputs and Outcome Tracking ■ In Q1 a marketing piece will be created and delivered to the Board of Orange County Commissioners and all project stakeholders on the importance of TDM and the past impacts of the Triangle TDM program. ■ Other marketing materials refer to data on program importance and impact o 4.2.j Promote Regional Bike to Work Month. -The Orange County TDM Coordinator will create marketing plans to extend the reach of unified regional Bike to Work Month campaign, leveraging ongoing efforts by the Sustainability Program and the Planning and Inspections department to catalog, map, and improve County bicycle infrastructure. The TDM Coordinator will customize regional bicycle commute marketing materials, and create their own as necessary. ■ Proposed Outputs and Outcome Tracking ■ Materials will be created or customized to support this effort o 4.3.b Seek placements in traditional media (TV, print, radio) for current events and/or feature stories. - The Orange County TDM Coordinator will collaborate with County Public Relations staff to seek appropriate placements in local news media such as the News of Orange, Chapel Hill News, and the Triangle Business Journal. (as these media outlets serve the targeted areas of Triangle J Council of Governments 14