2017-225 OPT - Triangle J. Council of Governments - Grant Award Agreement

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use of the Emergency Ride Home program. ERH will be a priority as it addresses a primary obstacle identified by Orange County staff to commuting without their personal vehicle. Proposed Outputs and Outcome Tracking • Meet or call all top 5 employers as well as Durham Tech's Orange County Campus and UNC Health Care - Hillsborough Campus to promote participation. • 30 new users will register for ERH. o Users who register for ERH will be tracked through the STRNC administrative portal. o 4.2.a Develop and implement detailed marketing plans. -The Orange County TDM Coordinator will implement marketing plans developed under Top Task#3, to Oromote ongoing local and regional programs through all appropriate media channels to reach employees in the Hillsborough hotspot and Orange County facilities. ■ Proposed Outputs and Outcome Tracking • One detailed marketing plan will be followed per ongoing program throughout the year following NCDOT guidelines and best practices of partners. o Outcomes of following these plans can be measured by how well the plan fit with the actual process after completion. • Meet or call all top 5 employers as well as Durham Tech's Orange County Campus and UNC Health Care - Hillsborough Campus to promote participation in ongoing TDM programs. o For any employer who plans to participate, they will CC or otherwise include the Orange County TDM Coordinator on their messaging for tracking purposes. Whenever possible, the Orange County TDM Coordinator will participate in- person to take pictures, collect testimonials, and distribute information and promotional items. • 4.2.f Develop and disseminate outreach materials about the success of the TOM Program. - The Orange County TDM Coordinator will collect data on the importance of TDM efforts and the impacts of the Triangle TDM program in Top Task#3. They will then use that data to create and distribute persuasive and authoritative messaging about the benefits of TDM for commuters. ■ Proposed Outputs and Outcome Tracking • Marketing materials refer to data on program importance and impact • 4.3.c Promote TDM through social media -The Coordinator will collaborate with County Public Relations staff to post TDM messaging on County social media for all ongoing local and regional programming. ■ Proposed Outputs and Outcome Tracking • 50 Posts on Social Media, 1 per week throughout the year. Top Task#3: Marketing and Administration Triangle J Council of Governments 12