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Meet or Call all event organizers to connect them with TDM <br /> resources to create transportation options for attendees. <br /> o For any events who use TDM services, their participation <br /> will be tracked through STRNC or through an after-event <br /> communication/survey. <br /> o 5.6.a Encourage students of driving age to use TDM services, especially <br /> during peak hours. —The Orange County TDM Coordinator will partner with <br /> administrators at Durham Tech's Orange County Campus to reach out to student <br /> commuters to publicize new and existing transit and ride-sharing options. <br /> Proposed Outputs and Outcome Tracking <br /> ■ Meetings with administrators from Durham Tech's Orange County <br /> Campus will be held before the end of Q2 to establish student outreach <br /> opportunities. <br /> ■ Targeted student messaging will be delivered for the New Year New <br /> Commute and Bike to Work Week Campaigns. <br /> Top Task#2: Promotion of Ongoing Regional and Local Programming <br /> Description— Promotional activities in this Top Task focus on distributing materials and <br /> messaging related to ongoing regional and local TDM programs that are not the focus of <br /> the quarterly campaigns. This is the distribution of either pre-existing content or content <br /> that was created as part of the marketing work of Top Task#3. <br /> During the FY18 Triangle TDM Kickoff Meetings, LSPs were encouraged to continue <br /> promoting ongoing regional TDM programming such as ShareTheRideNC and Best <br /> Workplaces for Commuters (BWC). As a critical first step in promoting the BWC <br /> program, Orange County will seek designation for itself in FY18. Similar to the work in <br /> Top Task#1, OCCO Program will customize existing regional marketing content and <br /> promote participation in these ongoing programs by Orange County staff and <br /> Hillsborough employers. Promotional activities such as distributing materials and <br /> answering questions will take place on an ongoing basis throughout the year, but to <br /> ensure that each ongoing program receives focused attention there will be an informal <br /> promotional drive for each ongoing program every other month. During these drives, the <br /> OCCO Program will focus their messaging more strongly on the highlighted program. <br /> One particular focus area will be the promotion of Telework among Orange County staff <br /> and Hillsborough businesses in Q3 and Q4, with the aid of the ongoing Orange County <br /> Telework Program and the new regional Telework Toolkit created by TJCOG. <br /> An OCCO website and social media platforms as well as marketing plans for these <br /> promotional efforts will be created or updated two months in advance of implementation <br /> as part of Top Task#3. Process improvement feedback will be provided on an ongoing <br /> basis and by request for this process under Top Task#5. <br /> Related Activities from Revised 7-Year Plan <br /> o 3.5.b Support and market ERH services to existing and prospective patron <br /> companies. -The Orange County TDM Coordinator will reach out to the major <br /> employers in Hillsborough and to Orange County staff to explain and promote the, <br /> Triangle J <br /> Council of Governments 11 <br />