2017-225 OPT - Triangle J. Council of Governments - Grant Award Agreement

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■ Proposed Outputs and Outcome Tracking • One meeting with Orange County Bicycle Safety Task Force to promote Bike to Work Month and coordinate actions. • Meet or Call all top 5 employers as well as Durham Tech's Orange County Campus and UNC Health Care - Hillsborough Campus to promote participation in Bike to Work Month. o For any employer who plans to participate, they will CC or otherwise include the Orange County TDM Coordinator on their messaging for tracking purposes. Wherever possible, the Orange County TDM Coordinator will participate in- person to take pictures, collect testimonials, and distribute information and promotional items. • Meet or Call all OCCO Program Partners to coordinate actions and communications • 1 website post with ways to participate • Participate in 3 in-person events to promote Bike to Work Month. • 4.3.c Promote TDM through social media -The Coordinator will collaborate with County Public Relations staff to post TDM messaging on County social media for all quarterly regional campaigns. ■ Proposed Outputs and Outcome Tracking • 8 Posts on Social Media, 2 per week throughout the month of each quarterly regional campaign: • 5.2.a Increase marketing, promotion, and outreach to target areas. -The Orange County TDM Coordinator will promote quarterly regional campaigns at existing events for County employees and outreach opportunities within the Hillsborough hotspot throughout the year such as the existing spring Earth Evening celebration, the summer Orange County Expo, and the late fall Employee Appreciation Lunch. ■ Proposed Outputs and Outcome Tracking • Active event participation and distribution of 50 branded promotional items or informational pieces per event. - 0 5.3.a Provide TDM information for special events. —As previously mentioned, the OCCO Program will participate in existing large events throughout the year to promote quarterly regional campaigns, but they will also provide TDM resources such as single-event ride-matching to facilitate alternative transportation to the events. To reach out to large event organizers, the Orange County TDM Coordinator will leverage the existing relationships that have been established by the Solid Waste Management Department (e.g.- Farm-to-Fork, Terra Vita, Employee Appreciation Lunch) for waste diversion activities. Given the pre- existing focus of these events on sustainable waste diversion practices, organizers should be receptive to layering in outreach on travel alternatives for the events. Proposed Outputs and Outcome Tracking • Active event participation and distribution of 50 branded promotional items or informational pieces per event. Triangle J Council of Governments 10