2017-225 OPT - Triangle J. Council of Governments - Grant Award Agreement

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The OCCO Program will fully participate in these quarterly efforts to promote regional` services in a two-step process: 1.)They will participate in planning for these campaigns and coordinate messaging with regional staff the month before the campaign launches; 2.) They will implement the campaign in coordination with regional and local partners, taking advantage of existing Orange County events and other communication channels to reach large numbers of County staff and residents (e.g. —Terra Vita, Earth Evening, Orange County Expo, etc). Marketing plans for these promotional efforts will be created two months in advance of implementation as part of Top Task#3. Process improvement feedback will be provided on an ongoing basis and by request for this process under Top Task#5. Related Activities from Revised 7-Year Plan o 4.2.a Develop and implement detailed marketing plans. -The Orange County TDM Coordinator will implement marketing plans developed under Top Task#3, to promote quarterly regional campaigns through all appropriate media channels to reach employees in the Hillsborough hotspot and Orange County facilities. ■ Proposed Outputs and Outcome Tracking One detailed marketing plan will be followed per quarter following NCDOT guidelines and best practices of partners. o Outcomes of following these plans can be measured by how well the plan fit with the actual process after completion. • Meet or Call all top 5 employers as well as Durham Tech's Orange County Campus and UNC Health Care- Hillsborough Campus to promote participation in quarterly regional campaigns. o For any employer who plans to participate, they will CC or otherwise include the Orange County TDM Coordinator on their messaging for tracking purposes. Wherever possible, the Orange County TDM Coordinator will participate in- person to take pictures, collect testimonials, and distribute information and promotional items. • 4.2.f Develop and disseminate outreach materials about the success of the TDM Program -The Orange County TDM Coordinator will collect data on the importance of TDM efforts and the impacts of the Triangle TDM program in Top Task#3. They will then use that data to create and distribute persuasive and authoritative messaging about the benefits of TDM for commuters. Proposed Outputs and Outcome Tracking • Marketing materials refer to data on program importance and impact • 4.2.j Promote Regional Bike to Work Month. -The Orange County TDM Coordinator will follow marketing plans created in Top Task#3 to extend the reach of unified regional Bike to Work Month campaign, leveraging ongoing efforts by the Sustainability Program and the Planning and Inspections department to catalog, map, and improve County bicycle infrastructure. The TDM Coordinator will also organize and participate in encouragement efforts to promote,bicycling as a commute mode, including bicycle breakfasts, giveaways, and other incentives. Triangle J Council of Governments 9