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Agenda - 03-21-2006-5i
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Agenda - 03-21-2006-5i
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8/29/2008 5:50:20 PM
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BOCC
Date
3/21/2006
Document Type
Agenda
Agenda Item
5i
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Minutes - 20060321
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\Board of County Commissioners\Minutes - Approved\2000's\2006
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REVISED 3/21/06 <br />Addition in Bold <br />ORANGE COUNTY <br />BOARD OF COMMISSIONERS <br />ACTION AGENDA ITEM ABSTRACT <br />Meeting Date: March 21, 2006 <br />Action Agenda <br />Item No. 5 - ~ <br />SUBJECT: RFP Award: Visitors Profile Su <br />DEPARTMENT: Purchasing, Chapel Hill/ PUBLIC HEARING: (Y/N) <br />Orange County Visitors <br />Bureau, EDC <br />No <br />ATTACHMENT(S): <br />INFORMATION CONTACT: <br />Pam Jones, 245-2652 <br />Dianne Reid, 245-2327 <br />Laurie Paolicelli, 968-2060 <br />PURPOSE: To consider awarding .a contract for a Visitors Profile Survey from Equation <br />Research of Charleston, South Carolina. <br />BACKGROUND: Funds were allocated in the Chapel Hill/Orange County Visitors Bureau's <br />budget to conduct a survey of visitors to Orange County. The goal of a Chapel Hill/Orange <br />County Visitor Study is to reveal who the visitor to Orange County is and is not, and what type <br />of marketing strategy the Bureau must embark on to better build and maintain the visitor and <br />conference market to Orange County. The assessment will determine what is required to make <br />visitors journey to Orange County more frequently, stay longer, and spend more while visiting. <br />This information will help the Chapel Hill/Orange County Visitors Bureau evaluate current <br />marketing strategies and identify opportunities to optimize marketing messages. Research by <br />staff indicates that this is the first time a study of this nature would be conducted for the <br />Bureau. <br />A Request for Proposals (RFP) was developed by Purchasing, the Visitors Bureau and <br />Economic Development. The RFP was sent to ten vendors as well as advertised on the <br />County's website. The following companies responded to the RFP: <br />• Equation Research, Charleston, SC <br />• Breehl, Traynor & Zehe and The Prism Partnership, Cleveland, Ohio <br />After a review of the proposals, an Interview was conducted with Equation Research by the <br />Chapel Hill/Orange County Visitors Bureau's Board. Equation is the unanimous choice to <br />conduct the study. The general goal will be to determine the following <br />• How non-visitors perceive Orange County. <br />
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