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DocuSign Envelope ID:403AE38B-EA0A-487E-8F5A-372C787F38E9
<br /> L.L.ynn-Resume 2012.10.29..doc
<br /> 3208 Denise Street
<br /> Durham, NC 27704
<br /> 919-619-4305
<br /> libbylynn(a gmail.com
<br /> libbylynn.com/@libby_lynn
<br /> Libby Lynn
<br /> Profile
<br /> Over 17 years of experience in social, New Media and traditional copywriting
<br /> 9 years of experience in a variety of media management
<br /> Active sociaVvisual media user since 1999,from Livejournal to Decim8
<br /> Dedicated interweb geek,podcast fanatic, Instagram photographer and unrepentant emojicon
<br /> user
<br /> Active Wiki user and believer of Internet Freedom and Net Neutrality
<br /> Often funny on-and offline;always online
<br /> Experience
<br /> Workshop Instructor/Media Manager, Happymess Art Studio. Durham, NC.2/2011-
<br /> Present
<br /> Create, promote and teach art education workshops for beginning and intermediate students.
<br /> Promotional responsibilities include email blasts,tracking online coupon campaigns,creating and
<br /> maintaining Facebook event pages and profiles,Twitter and Instagram updates, placing ads on
<br /> Craigslist and listserves, maintaining email databases,writing monthly newsletters and following up
<br /> with workshop attendees.
<br /> Media Manager, PHE, Inc. Hillsborough, NC—12/2005-7/2007
<br /> Responsible for over 425,000 annual new customer acquisitions and 150,000 annual reactivations for
<br /> multiple websites,catalogs and marketing campaigns.Tracked, analyzed and reported profit and loss
<br /> results.Created and executed over 200 Social and New Media customer acquisition and retention
<br /> campaigns annually.Served as the primary liaison between internal marketing teams, including
<br /> merchandisers,designers, copywriters, media buyers, IT departments and other marketing firms
<br /> external to PHE, in order to streamline all campaigns
<br /> Copywriter, PHE Inc. Hillsborough, NC—12/2001-12/2005
<br /> Responsible for creating product descriptions for catalog,web,mail,print and other traditional as well
<br /> as New Media copywriting.Attended multiple copywriting seminars.Worked directly with
<br /> merchandisers,vendors,web and production departments to promote different products,marketing
<br /> campaigns and brand awareness in a direct-marketing company.
<br /> Copywriter, Kelly MarCom.Sanford, NC—2/2001-12/2001
<br /> Served as the creative and technical copywriter for all Kelly MarCom accounts, including advertising,
<br /> marketing, multi-media projects and press releases for companies that ranged from Technology to
<br /> Non-Profit industries.
<br /> Copywriter, Hi Frequency Viral Marketing. Carrboro, NC—7/2000-2/2001
<br /> Handled all copywriting for online and viral media campaigns.Clients included MTV, Revlon,
<br /> lnterscope, Merge,and Infogrammes.
<br /> Production Director/Copywriter,Tiger Communications.Auburn,AL—6/1995-7/2000
<br /> Production Director for WTGZ 95.9 FM,WQNR 99.9 FM,WAUD AM 1230 and WXRX AM 1400 radio
<br /> stations. Responsibilities included commercial production,station branding, copywriting,sales, public
<br /> service and client management for all four stations.Worked with clients,sales and creative teams to
<br /> create campaigns for local and national companies.Managed creative imaging production,TV
<br /> copywriting, live broadcast shows,email blasts, press releases,web updates, newsletters and remote
<br /> broadcasting.
<br /> Skills and Other Useful Abilities
<br /> Mac and PC fluent
<br /> Education
<br /> Auburn University
<br /> BA in Communications, Summa Cum Laude
<br /> Radio,Television&Film
<br /> Auburn,AL-8.1994-8.1998
<br /> North Carolina Central University/Center for Documentary Studies at Duke
<br /> University
<br /> BA in Studio Art, Photography and Videography, Summa Cum Laude
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