Orange County NC Website
27 <br /> • Jim Northup said he was surprised that residents do not know the quality of work happening <br /> within the County. Once residents get exposed to the information they seem pleasantly <br /> surprised. This might be solved by the Residents Academy, getting the word out, and <br /> increasing interactions between residents and County staff. <br /> • David Hunt shared a story and an observation about Communications. He said they then <br /> were approaching the time when the Visitors Center and Historical Society in Hillsborough <br /> holds the annual Living History Day. Last year they posted some pictures on social media, <br /> to which others responded that the event looked like a great time and why did they not hear <br /> about it in advance. The sponsors replied that publicity for the event included newspaper <br /> advertisements, signs in front of the Visitors Center, and Twitter and Facebook postings. <br /> The sponsors asked if there were suggestions others could make for better ways to get the <br /> word out more effectively. The lesson is, messages can go out but sometimes people are <br /> not receptive. A message put out today by Emergency Services on how to prepare for a <br /> snowstorm would not get a lot of attention, but if there were a blizzard on the way then <br /> people would be much more receptive. Timing is important. How the information affects <br /> them immediately is important. And sometimes they are just not going to reach them. <br /> • Janice Tyler, Director on Aging, spoke about the importance of our becoming an "Age <br /> Friendly" community. When the Department on Aging surveyed 1,000 folks this summer we <br /> learned that people are concerned about getting dementia and about running out of <br /> resources. <br /> • Bob Marotto said the challenge of managing scarce resources while continuing to meet <br /> needs and expectations for excellent services. There's the challenge of effectively <br /> integrating government services in our County, of not seeing them as opposed to each other <br /> but rather finding the best ways to coordinate them. That's a continuing challenge here, and <br /> the opportunities for creating smarter, streamlined service delivery continues to beckon; <br /> necessity might move us there again in the coming years, as we should go there willingly. <br /> • Kirby Sanders said he only had three-years tenure but he wanted to speak on resilient <br /> leadership. They should consider a process for growing and nurturing our own leaders from <br /> within; an academy like they have been talking about for residents only this one for young <br /> and aspiring leaders within County staff. <br /> Commissioner Marcoplos said he is hearing that messages are best received when <br /> there is a pressing event or controversy. It seems like they are going to have a lot of pressing <br /> issues arise over the next several months. This means they have an opportunity to get a <br /> message out in reaction to whatever craziness comes down the pike, to get people's attention. <br /> Commissioner Jacobs added that revaluation could be difficult, although they have done <br /> a much more scientific job than in the past in trying to determine values. They ought to have a <br /> plan in place —and the Board ought to know what the plan is in advance-- so that when they go <br /> to the public with the revaluation they can have some assurance that staff has this covered, so <br /> they have the answers to the FAQs, and so they have had the opportunity to review and <br /> improve the FAQs. Revaluation is one pressing issue they know is coming. <br /> Bonnie Hammersley said she sees revaluation as the County's next big issue. Scientific <br /> or not, the revaluation touches on people's property and they will be engaged. They will be <br /> calling Commissioners. We have a communications plans set up, and the Community Relations <br /> Director will be contacting each of you to go over the FAQs and to help you prepare to be <br /> helpful to members of the public who contact you. February 7 is the next time we will be talking <br /> about the revaluation, and Todd McGee will be in touch with the Board before that. <br /> Commissioner Jacobs said that the first two revaluations he was involved with as a <br /> Commissioner raised little interest in the public. The one conducted at the cusp of the recession <br /> was different. People were upset. A community meeting filled the Senior Center while the Board <br />