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1 <br /> INFORMATION ITEM <br /> Economic Impact&Marketing Strategy <br /> Mountains-to-Sea Trail <br /> Orange County,North Carolina <br /> kir <br /> Nom` '. 1.�' 7 , <br /> ,I <br /> I" <br /> MST <br /> _, I <br /> + :r te;+7 - 1 .w <br /> ,}' ce 1. <br /> i .r } 5 t <br /> le.g.).- OrZt.;* .-... . '• , II" ..- <br /> . . ...,'1\Ibill 494- <br /> _._ 4 , <br /> l,„1. iir. ..,. ,,,, R I)? .410117....- <br /> Alle <br /> 4116 i 1 I <br /> TOURISM&VISITOR PROMOTION—Marketing Goals for Orange County <br /> The Orange County Visitors Bureau reports that marketing the Mountains-to-Sea Trail (MST)to locals, <br /> visitors and school groups,and especially the trail route running through our community,will be very <br /> important to leveraging the economic development success of the Orange County trail. According to research <br /> available from Orange County's Visitors Bureau,"scenic trails",as a product offering,are tourism assets <br /> according to market research available to the Visitors bureau through Longwood's International. From an <br /> economic impact perspective,visitors who seek out trails and byway-type travel,classified as"touring <br /> travelers," spend more $dollars per trip than the average overnight trip. When they travel,touring travelers <br /> spend 59%more per trip than average overnight travelers($858 versus$541),according to the Longwood <br /> study. Eighty-nine percent of tourism travelers stay in a hotel,motel,or resort hotel during their overnight <br /> trip,compared to 51 percent of all overnight travelers. <br />