Agenda 09-07-1993 - III-G - Laserfiche WebLink

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I. Overview The senior citizens population in Orange County, North Carolina has shown dramatic increases In recent years. Census projections predict that the number of retiring individuals migrating to our area will increase dramatically in the future due to the appeal of our climate, cultural opportunities, and proximity to the mountains and the coast. As the newsletter of record for seniors in Orange County, the Senior Times has the opportunity to expand its distribution as our senior population increases using The Chapel Hill Herald as a vehicle. This proposal outlines that opportunity. PROPOSED COST ANALYSIS Herald-Sun Newspapers/The Chapel Hill Herald will produce and distribute Senior Times at no charge to the Orange County Department on Aging. A check for direct mail postage will be presented upon invoice either to the Orange County Department on Aging or the Friends of the Chapel Hill Senior Center with delivery of each issue. A $50 delivery fee will be instituted bi- monthly for delivery of the magazine. The Chapel Hill Herald requests the Orange County Department on Aging's support in communications with advertisers announcing the new format of Senior Times. The Chapel Hill Herald will also expect the Orange County Department on Aging to originate and coordinate all editorial copy of the product. In exchange for the above, all advertising revenue generated in the magazine will belong to The Chapel Hill Herald to offset any printing and production expenses to the extent that a reasonable profit is realized. We suggest that the expanded penetration of Senior Times be evaluated after one year from the date of this contract to the mutual satisfaction of both parties. Page 2 of 4