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Attachment 7 <br /> 24 <br /> nummol <br /> llrrlrl Ul�r74�1re!GllNI/�Pi,�laml1oh, <br /> 111114111 ., ,.-aiiii'fdfrG'fr77hflYUV ., <br /> 4ft 44441111 , a NN1IIIIIII yip 10.11 <br /> I 0 puuu m ��IIIIII u <br /> i omomouumi�" I -.� <br /> I p <br /> �V o <br /> COUNTY MANAGER'S OFFICE <br /> 200 South Cameron Street Bonnie B. Hammersley, County Manager Phone(919)245-2300 <br /> Post Office Box 8181 Fax(919)644-3004 <br /> Hillsborough, North Carolina 27278 <br /> To: Board of Commissioners <br /> From: Todd McGee, Community Relations Director <br /> Subject: Communications Plan for Release of Affordable Housing RFP <br /> Date: February 7, 2017 <br /> On November 8, 2016, voters in Orange County approved a $5 million bond referendum <br /> to support affordable housing initiatives. Budget plans for how bond funds would be <br /> drawn down included an initial amount of$2.5 million in bond funds for the first year and <br /> a second draw of up to $2.5 million in a subsequent year depending on viable affordable <br /> housing proposals received by the county. In December, the Board approved the criteria <br /> to be used to score the proposals. <br /> The Community Relations Department has been charged with developing a strategic <br /> communications plan to promote the availability of these bonds funds and the release of <br /> the RFP. The plan will include several components. <br /> The Community Relations Department will create a page on the Orange County website <br /> with links to the RFP and all other relevant materials (potential sites, scoring matrix, <br /> etc.). The page will be linked prominently from the home page of the county website, <br /> similar to the Bus-Rail Information button. The website will be live no later than three <br /> days after the RFP is published. <br /> A news release will be distributed when the site becomes live. In addition to the local <br /> media, the release will be sent to statewide affordable housing organizations such as <br /> the N.C. Housing Coalition and the N.C. Housing Finance Agency, and shared with our <br /> municipal partners within Orange County. <br /> The release of the RFP will be promoted on the county's social media sites (Facebook <br /> and Twitter) with weekly tweets through the deadline to return the RFPs. Information will <br /> also be included in the Orange County weekly e-mail newsletter— once when the RFPs <br /> are first available, and again a week before the deadline. <br /> An Equal Opportunity/Affirmative Action Employer <br /> www.orangecountync.gov <br />