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J/LL 8 <br /> (8) Figure skating (per session) $5 $5. 50 <br /> (9) Figure Skating walk-on fee $6 $6 <br /> Youth Program DISCOUNTS <br /> (10) 2nd Child Hockey $50 $10 <br /> (11) 3rd Child $100 $10 <br /> (12) 4th Child FREE $10 <br /> Figure Skating DISCOUNTS <br /> (13) For 20 sessions 10% none <br /> (14) For 30 sessions 10% 10% <br /> * These figures represent the cost to the members (and/or) the public <br /> for the participation in the described sessions and clearly shows that <br /> the TYHA offers an extremely competive range of facilities. TCAC will <br /> be charging users fees based on Ice time allocation. The financial <br /> risks or benefits will accrue to TYHA and will be reflected in the <br /> funds available to subsidize youth activities for the community. <br /> 4.4 Competing Pool Facilities <br /> The only other pools in the area available to the public are <br /> the town operated pools and the YMCA in Chapel Hill. There is an over <br /> demand for these facilities. <br /> 4. 3 . 2 Competitive Summary for Pool Facilities <br /> Item TCAC Raleigh <br /> proposed YMCA non-membr. <br /> (1) Parent /child classes $30/m $37/m <br /> (2) Preschool classes $27/m $43/m <br /> (3) Youth Classes $27/m $40/m <br /> (4) Adult Classes $30/m $45/m <br /> (5) Aquatic Fitness; water exercise $30/m <br /> (6) Lap swimming. adult $2/session <br /> (7) Lap swimming. Senior $1.50/session <br /> (8) Lap swimming. child $1/session <br /> (9) Open swimming.adult $1. 75/session <br /> (10) Open swimming.Senior $1. 50/session <br /> (11)Open swimming. child $1. 00/session <br /> (12) Senior swim $1. 25/session <br /> (13)Adult Scuba classes $30/m <br /> (14) Special Olympics no charge <br /> (15)Water=robics $3 . 00/session <br /> 5 MARKETING STRATEGY <br /> 5. 1 Advertising planned includes the following: - <br /> * Public television; non-profit public service announcements. <br /> • <br />