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2 <br /> In addition to grants, a needs assessment has resulted in the identification of several <br /> areas of assistance for the County's arts community. <br /> 1. Promotion/Marketing <br /> Most of the 177 arts-related organizations within the county are nonprofit <br /> organizations with limited marketing budgets, working to promote only their own <br /> programs and projects. The OCAC can help to further promote arts happenings <br /> for the entire county through an enhanced social media presence, an improved e- <br /> newsletter, a more engaging website and new media campaigns. <br /> 2. Unification of arts community <br /> One common complaint among arts stakeholders has been a lack of <br /> communication within the arts community, both within similar groups (i.e. theater <br /> groups, galleries), organizations within the same community, and communication <br /> among the three primary communities of Chapel Hill, Carrboro and Hillsborough. <br /> 3. Coordination of county-wide arts projects <br /> Again resulting from the fact that most county arts entities are working within the <br /> confines of the nonprofit world (limited resources and time), most organizations <br /> are strictly focused on their own mission. There is a lack of projects that benefit <br /> the greater arts community and promote, on a larger scale, the arts of Orange <br /> County. <br /> The communities within Orange County are heavily saturated in the arts. This fact, <br /> combined with a demonstrated commitment to the arts by County management and the <br /> Board of County Commissioners, means that Orange County could potentially serve as a <br /> major arts destination. By helping to promote, unify and contribute to the overall arts <br /> community, the OCAC will serve as the catalyst to make the arts a primary identity <br /> and economic driver for Orange County. <br /> The resulting goals from these observations are to be determined at the Arts Commission <br /> retreat on Saturday, November 19, 2016. <br /> Staff will provide any other information at the meeting, and the governing boards can <br /> discuss issues related to this item as necessary. <br /> No Attachments <br /> 2. Economic Development — Five Minute Updates from County and Towns on Projects <br /> and Possibilities Related to Industry, Retail and Agriculture, With Discussion <br /> Following Each Update <br /> Economic Development staff from the County and Towns have provided written updates <br /> at Attachment 2a-1. A Powerpoint presentation related to the information the County will <br /> present at the meeting is provided at Attachment 2a-2. <br /> Staff will provide any other information at the meeting, and the governing boards can <br /> discuss issues related to these items as necessary. <br /> Attachment 2a-1 — Economic Development Reports from County and Towns <br /> Attachment 2a-2 — Powerpoint Presentation - Orange County Economic Development <br /> Report <br />