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1 <br /> ORANGE COUNTY <br /> BOARD OF COMMISSIONERS <br /> Action Agenda <br /> Item No. VIM--t.„ <br /> ACTION AGENDA ITEM ABSTRACT <br /> Meeting Date: December 20, 1994 <br /> SUBJECT: Renewal of Publication and Distribution Agreement for the <br /> Department on Aging's Senior Times <br /> DEPARTMENT: Aging PUBLIC HEARING YES: NO: X <br /> ATTACHMENT(S) : INFORMATION CONTACT: <br /> Agreement Jerry M. Passmore, ext. 2009 <br /> TELEPHONE NUMBER- <br /> Hillsborough - 732-8181 <br /> Chapel Hill - 968-4501 <br /> Mebane - 227-2031 <br /> Durham - 688-7331 <br /> PURPOSE: <br /> Request to renew Agreement with the Durham Herald Company to <br /> publish and distribute the Department's bi-monthly Senior <br /> Times newspaper. In addition to mailing a Senior Times to <br /> the 5,000+ households on the Department on Aging's mailing <br /> list, the Herald will also insert the Senior Times into a <br /> Sunday edition of the Chapel Hill Herald. All costs incurred <br /> in the publication and distribution of the Senior Times will <br /> be paid by the Durham Herald Company. <br /> BACKGROUND: <br /> Since 1980 the Department on Aging had been publishing and <br /> distributing a newsletter to Orange County seniors who <br /> have applied for their Senior Tarheel Discount card and <br /> expressed interest in being placed on the mailing list. In <br /> 1993 the Department began to sell advertising to offset the <br /> increasing costs of this publication. Later that year the <br /> Durham Herald Company proposed to publish and mail the Senior <br /> Times for the Department in exchange for the exclusive right <br /> to sell the advertising. Additionally, the Senior Times <br /> would be inserted into a Sunday edition of the Chapel <br /> Hill Herald. This arrangement increased circulation while <br /> reducing county expense by almost $10,000 and eliminating <br /> staff time involved. The renewal Agreement is essentially <br /> the same as the previous one with the addition of the passage <br /> necessary to secure the trademark and copyright rights. <br /> RECOMMENDATION(S) : <br /> The Manager recommends approval to renew the Licensing <br /> Agreement between the County and the Durham Herald Company <br /> for the publishing and distribution of the Department on <br /> Aging's bi-monthly Senior Times newspaper. <br />