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039 <br /> environmental groups, League of Women Voters, Chamber of Commerce and <br /> developers should be asked to participate also. Many participants in <br /> the CIP advisory committee have indicated an interest in promoting the <br /> bond issues. The committee should be as broad based and representative <br /> of the entire community as possible. All monies expended by the <br /> citizens' committee on advocating the bond issue must be raised from <br /> the private sector. <br /> Activities which the citizens' campaign committee should undertake <br /> on behalf of the bond issue are: <br /> 1. Speakers Bureau: Using a set speech is the basis for all <br /> public appearances on behalf of the bond issue, the citizens' committee <br /> attempts to make a speech at all county organizations which have a <br /> public interest component. (ex: garden clubs, Rotary, Kiwania, <br /> Fraternal, Black, and taxpayers' associations, etc.) IOR&C will work <br /> with the committee in preparing the speech and the materials to be used <br /> with the speakers' bureau. <br /> 2. Video: This puts into pictures the importance of the bond <br /> issues to the citizens of the county. . Your speakers' bureau will find <br /> a video very helpful in explaining the long term benefits of the <br /> projects as they make the rounds of the community groups. It can also <br /> be shown on local access cable television or as a paid advertisement. <br /> IOR&C offers total video production capability. <br /> 3. Tabloid: A four page 2 color tabloid should be distributed <br /> through your local newspapers the week before the vote to make the case <br /> for the bond referendum and advertise it as a county wide effort. It <br /> should contain the endorsements of opinion leaders in the community. <br /> IOR&C will prepare text, layout and camera ready copy. <br /> 4. Newspaper advertisements: IOR&C will help with copy and <br /> layout. <br /> 5. Get-Out-The-Vote Campaign: A most necessary facet of any bond <br /> referendum. Components of the campaign include: <br /> a. A phone bank of 18-20 phones for a minimum of 8 nights. <br /> b. Hired or volunteer interviewers to man the phones from 5:30 <br /> to 9:30 pm for those 8 nights. <br /> c. Voter registration lists of both parties with telephone <br /> numbers included. <br /> d. Calls made to registered voters in targeted precincts <br /> (determined from the opinion survey) to determine supporters and <br /> opponents of the bond issue. A plug to vote for the issue is made as a <br /> part of the call, and records are kept of those who want information on <br /> the issues. Material is mailed in the morning. <br /> e. Nightly tallies are kept to aid analysis of campaign <br /> strengths and weaknesses. <br /> f. The last two nights of the campaign, call, backs to supporters <br /> of the issues are made to encourage them to vote on election day. <br /> The get out the vote campaign increases the "yes" voters, and <br /> substantially increases the potential to pass the bond issues. <br /> IOR&C has managed get out the vote campaigns all over the state, and <br /> will be glad to perform this service in Orange County. <br /> An advocacy campaign for a $30,000,000 bond issue referendum will cost <br /> approximately $30,000. (One tenth of one percent of the total bond). <br /> Independent Opinion Research & Communications, Inc. <br /> Box 501 - Wrightsville Beach. N.C. 28480 • f919)256-3976 <br />