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• <br /> - - • <br /> , • , . <br /> • <br /> •,, ,•■••• <br /> • <br /> • <br /> • <br /> '7 :* • %' • • . <br /> Section 'III. .ECONOMIC IMPACTS '7 <br /> The primary objective of this analysis is documentation of the economic <br /> value -- or impact --'of DeKalb-Peachtree Airport, Documentation of a <br /> complex mix of private and public activity is difficult at best. However, <br /> the following discussion provides an insight to the importance of the air- <br /> port which is considered to be a reasonable, if conservative, estimate. <br /> Economic impact may be described by two major components, employment <br /> and income. Employment impacts reflect jobs attributable to an economic <br /> activity. Income impacts reflect additional dollars flowing into the local <br /> ) • <br /> economy because of purchases of other goods and services. <br /> To systematically account for the components of economic impact, we <br /> have used several terms. Primary impact is divided into direct and indirect <br /> factors. Direct factors consist of the actual airport-related employment, <br /> payroll and purchases by airport-related activities. Indirect factors in- <br /> clude those expenditures which occur in the process of using aviation <br /> facilities. Examples of indirect factors include expenditures by visitors . <br /> to the local area and the attractiveness of the airport to local businesses. <br /> • <br /> The sum of direct and indirect factors is termed primary impact. ' <br /> • Induced impact describes the concept of the "multiplier effect" -- . <br /> any dollar added to the economy in wages or other expenditures will be spent <br /> and respent several times over. Each time the money is spent, it becomes <br /> income for someone else. Multipliers are used by economists to determine <br /> . . <br /> the induced impact of money injected into an economy. <br /> • <br /> -9- <br /> . wAssoita.viiiit.sEmE AssociatEs <br /> • <br />