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Alert Cable TV of North Carolina, Inc. <br /> P.0. BOX 309 • CARRBORO,N.C.27510 • (919)967-706$ <br /> only a segment of the viewing audience) . This thinking is <br /> projected into Alert's tier structuring, where entertainment and <br /> information are provided on basic service, keeping it most <br /> affordable for the most people; Alert then adds specialty <br /> channels which appeal to fewer people on the expanded tier . and <br /> pay services to those who want them. <br /> Alert's experience in the cable tv industry has shown that <br /> educating and informing the public on the services it can <br /> provide is a most important service to cable tv consumers. As <br /> the cable industry expands the potential subscriber must have <br /> enough information to choose which options are best for him and <br /> his family. Alert utilizes several avenues to get this <br /> information to the public, including extensive use of area <br /> newspapers. <br /> a ers. <br /> The provision of sound cable tv programming and quality <br /> cable services are also vital factors .in Alert's relationships <br /> with its subscribers. Alert has been successful in this area. <br /> Without its excellent record, Alert's growth -- its subscribers <br /> have doubled in the last two years -- could not have happened. <br /> Alert strives to maintain a positive, yet conservative, <br /> approach to innovations within the cable industry. Just as <br /> utilities pass costs on to customers, the costs of cable tv <br /> innovations are borne by subscribers. Alert is sensitive to <br /> these costs, and it seeks innovations which benefit the majority <br /> of subscribers. <br /> Alert Cable TV of North Carolina, Inc. has a history of <br /> success in this state. The local office which serves Orange <br /> County has also proven to be highly motivated to serve its <br /> operating area. However, the limitations in Alert 's existing <br /> franchise deprive the company of the ability to serve Orange <br /> County's citizens more generally, and deprive many of those <br /> citizens of cable services they would otherwise receive from <br /> Alert. Alert respectfully requests that its current franchise <br /> ase <br /> be amended to end this artificial limitation. <br /> CARRBORO, NC HILLSBOROUGH, NC. ORANGE COUNTY <br /> 967-7068 732-6860 . :.::.:. <br />