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DocuSign Envelope ID:3360E350-D7C2-4940-A0A8-6074647B3168 <br /> ORANGE COUNTY <br /> BOARD OF COMMISSIONERS <br /> ACTION AGENDA ITEM ABSTRACT <br /> Meeting Date: September 6, 2016 <br /> Action Agenda <br /> Item No. <br /> SUBJECT: Marketing Communications Management Agreement with Clean Design <br /> DEPARTMENT: Economic Development/Visitors PUBLIC HEARING: (Y/N) No <br /> Bureau <br /> ATTACHMENT(S): <br /> 2016-17 renewal agreement between INFORMATION CONTACT: <br /> the Chapel Hill/Orange County Visitors Laurie Paolicelli 919-245-4322 <br /> Bureau and Marketing Agency, Clean <br /> Design <br /> PURPOSE: To approve a professional services agreement for tourism marketing and <br /> advertising with Clean Design <br /> BACKGROUND: The Visitors Bureau maintains an advertising agency contract to accomplish <br /> its mission of marketing Orange County to grow demand for tourism assets and boost jobs, <br /> taxes and economic impact. Clean Design has been the agency of contract since 2012/13, <br /> beginning with an original $300,000 media plan. The contract grew to $450,000 in 2014. In <br /> 2015, the Visitors Bureau again committed $300,000. At the Visitors Bureau Board's direction, <br /> this contract was augmented by fund balance expenditures of $285,198 to introduce a new <br /> website, social media plan, and add an LGBT tourism campaign. <br /> As it ended its fiscal year, the results of these marketing efforts grew tourism by nearly 8% <br /> across all key metrics. <br /> This current agreement is a renewal for 12 months and reflects a dollar amount of $398,239, <br /> which reflects continued creative development, on-line marketing and advertising in newspaper, <br /> magazine and on-line sources. The website and social media plan initiated in previous years are <br /> now active. <br /> In the spring of 2017 the Visitors Bureau Advisory Board is prepared to issue an RFP to accept <br /> bids for 2017-18 tourism marketing and advertising. <br /> FINANCIAL IMPACT: $398,239 Visitors Bureau funds have been budgeted for 2016-2017 <br /> Fiscal Year <br /> SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goals are applicable <br /> to this agenda item: <br />