Orange County NC Website
7 <br /> The Board received a presentation on the communication plan and associated <br /> educational materials developed for the 2016 Bond Referenda for school facilities and <br /> affordable housing. <br /> Travis Myren reviewed the background on the Bond Education Committee, and <br /> introduced Joel Sheer with Sheer Associates, who is working on the communications plan for <br /> the bond. <br /> Joel Sheer reviewed the following information: <br /> November 2016 Orange County <br /> Bond Referendum: Educational Outreach <br /> Target— Message — Channel - Frequency <br /> The communication plan includes the identification and breakdown of the various target <br /> audiences, the messages most suited to achieve voter awareness and education, the best <br /> channel needed to deliver these messages and finally the timing and frequency for these <br /> messages. (Audience, Message, Channel and Frequency) <br /> Target Audiences: <br /> General Orange County Voter when targeting is not possible <br /> Northern Orange County Voters <br /> Southern Orange County Voters <br /> Civic and Community Organizations <br /> Schools <br /> OC — Flyers in backpacks Twice — K-8 + High Schools <br /> CHCCS — No Flyers (PeachJar) <br /> Senior Citizens <br /> 2nd Language Voters <br /> UNC & UNC Hospitals <br /> Major Orange County Employers <br /> Non-Profit Organizations <br /> Organizations That Request Information <br /> Media/Communication Outlets Considered: <br /> Consideration was given to the following media outlets for publicity and potential advertising <br /> together with the additional collateral expressions that may be required to ensure the success <br /> of this communication campaign. <br /> • News of Orange/Northern Orange County <br /> • Daily Tar Heel <br /> • Chapel Hill Herald <br /> • Chapel Hill News (N&O) <br /> • Chapelboro & WCHL-FM <br /> • Independent Weekly <br /> • Chapel Hill Magazine (Electronic) <br /> • WHUP Radio <br /> • Editors and Local Journalist (All media) <br /> • Peachjar Online School Management tool <br /> • Time Warner Cable (Channel 18 & 1305) <br /> • Orange County ListSery <br /> • Social Media <br />