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7 <br /> 1 Joel Sheer reviewed the following information: <br /> 2 <br /> 3 November 2016 Orange County <br /> 4 Bond Referendum: Educational Outreach <br /> 5 <br /> 6 Target— Message— Channel - Frequency <br /> 7 The communication plan includes the identification and breakdown of the various target <br /> 8 audiences, the messages most suited to achieve voter awareness and education, the best <br /> 9 channel needed to deliver these messages and finally the timing and frequency for these <br /> 10 messages. (Audience, Message, Channel and Frequency) <br /> 11 <br /> 12 Target Audiences: <br /> 13 General Orange County Voter when targeting is not possible <br /> 14 Northern Orange County Voters <br /> 15 Southern Orange County Voters <br /> 16 Civic and Community Organizations <br /> 17 Schools <br /> 18 OC — Flyers in backpacks Twice — K-8 + High Schools <br /> 19 CHCCS — No Flyers (PeachJar) <br /> 20 Senior Citizens <br /> 21 2nd Language Voters <br /> 22 UNC & UNC Hospitals <br /> 23 Major Orange County Employers <br /> 24 Non-Profit Organizations <br /> 25 Organizations That Request Information <br /> 26 <br /> 27 Media/Communication Outlets Considered: <br /> 28 Consideration was given to the following media outlets for publicity and potential advertising <br /> 29 together with the additional collateral expressions that may be required to ensure the success <br /> 30 of this communication campaign. <br /> 31 • News of Orange/Northern Orange County <br /> 32 • Daily Tar Heel <br /> 33 • Chapel Hill Herald <br /> 34 • Chapel Hill News (N&O) <br /> 35 • Chapelboro & WCHL-FM <br /> 36 • Independent Weekly <br /> 37 • Chapel Hill Magazine (Electronic) <br /> 38 • WHUP Radio <br /> 39 • Editors and Local Journalist (All media) <br /> 40 • Peachjar Online School Management tool <br /> 41 • Time Warner Cable (Channel 18 & 1305) <br /> 42 • Orange County ListSery <br /> 43 • Social Media <br /> 44 • Orange County Website <br /> 45 • Special Events <br /> 46 • Bus Posters <br /> 47 • Bill Stuffers <br /> 48 <br /> 49 Collateral: <br />