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.,,...d <br /> • . . <br /> 037 Memo to Marvin Collins . . <br /> Page. 2 . <br /> i:. <br /> and report generation A short survey of 300 respondents and a questionnaire <br /> of 15-20 questions would cost-$3,800-to $4,000. A long survey of 30-35 <br /> questions and 600 respondents would be $8,500 to $9,000. Charges include <br /> •rk.- all meetings with us, developing the questionnaire, conducting the survey, <br /> analysis, reports, and a formal presentation of the results if we desire. <br /> Recent clients of Focusgroup include: <br /> • <br /> - Bob Jordan Primary. Campaign <br /> ,. <br /> - N.C. Memorial Hospital <br /> - Wachovia Bank <br /> - Piedmont Airlines <br /> - Jefferson Broadcasting <br /> N.C. Center for Public Policy Research <br /> ,. - CBS: Network as well as local stations - <br /> (3) Southeastern Institute of Research, Inc., 2325 W. Broad'St., Richmond <br /> , Va.,23220, (804) 358-8981: I spoke with Richard Steele who said they offer <br /> a "turnITkey" package on their surveys. Their minimum cost survey includes <br /> ; 20 questions to 300 respondents for $4,900. 5 to 8 of the questions are <br /> demographic in nature. The questionnaire is developed by working closely <br /> with us in terms of what we want the survey to determine. Once the questionnaire <br /> is finalized, 30 days are required to complete the survey. Their costs range <br /> from the $4,900 quoted above to $15,000 to $20,000 for 80 questions to 300 <br /> respondents. Additional questions are charged at the rate of $.80 per question <br /> per respondent. Travel expenses incurred by them are additional. They find a <br /> sample size of 300 to be statistically reliable to within 4, 5.6% points at <br /> -the 95% confidence level. If we are concerned with certain groups or geographic • <br /> areas in the survey population they like to interview an equal number ,from <br /> each group and then weight the responses to reflect the overall population. <br /> Recent clients of Southeastern include: <br /> - Harland Bartholomew (sub-contracted them for surveys for following cities) <br /> • Fayetteville <br /> . Danville, Va. <br /> ' . Roanoke, Va. <br /> • . Radford, Va. <br /> - Planters National Bank <br /> NCNB <br /> • <br /> (4) UNC School of Business: Art Jackson of the Chapel Hill Planning <br /> staff has been trying (unsuccessfully thus far) to contact a professor of <br /> marketing whose graduate students conduct surveys from time-to -time. <br /> (5) N.C. League of Municipalities: i spoke with Gene Dillman at the <br /> League. He told me they do surveys from time-to-time, but are not set up to <br /> do surveys on a routine basis. He suggested that'I contact Dr. Yevonne <br /> Brannon at the NCSU Center for Urban Affairs. He said he thought the Center <br /> could help with the analysis of survey results although it would probably be <br /> up to us to develop the questionnaire and conduct the survey. <br /> , - <br /> , <br />