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r...„, . <br /> „.„ . <br /> 036 <br /> • • <br /> . . <br /> • <br /> ORANGE COUNTY PLANNING DEPARTMENT <br /> RILLS130ROUGR <br /> r <br /> • <br /> v-, <br /> NORTia. CAROLINA <br /> 27278 <br /> ootv ..1.et <br /> I <br /> $6Ee r'el I'441* <br /> : <br /> S'7,1 <br /> ■I;' <br /> t 4-- <br /> 4 z...;#' <br /> ',.. ,,,„ r 0, <br /> '''..4 zaok` <br /> ; <br /> . <br /> MEMORANDUM <br /> TO: Marvin Collins, Director of Planning <br /> '1. FROM: Gene Bell, Planner III Ge <br /> RE: Consultant Contacts for Public Opinion Survey <br /> DATE: January 29, 1985 <br /> ) <br /> To date, I have contacted (or tried to contact) the following organ- <br /> . . izations concerning the Public Opinion Survey for the JPA Land Use Plan: <br /> (1) UNC School of Journalism <br /> (2) Focusgroup, Inc. <br /> (3) Southeastern Institute of Research, Inc, <br /> ( <br /> _ (4) UNC School of Business <br /> (5) N.C. League. of Municipalities <br /> ( (6) NCSU Center for Urban Affairs <br /> The results of these contacts are summarized below. <br /> (1) UNC School of Journalism: i talked with Jane Erown at the School <br /> of Journalism. She said they do not conduct public opinion surveys on a <br /> routine basis. They conduct the "Carolina Poll" twice a year and other <br /> surveys from time-to-time as class projects or in conjunction with graduate <br /> courses. She said if there was a class interested in taking on the survey <br /> he would get back with me. She did offer to assist in questionnaire design. <br /> Further, she recommended using a sample size of 400 - 500 (would result in <br /> • approximately t 4% points margin of error) regardless of who did the survey. <br /> In closing, she strongly recommended a consultant, Focusgroup. <br /> (2) Focusgroup, Inc., 100 Eastowne Dr., Chapel Hill, N.C., 929-7759: <br /> I spoke with Jim Protzman at Focusgroup and learned the following. They <br /> specialize in phone surveys and have a bank of 20 phones. They recommend <br /> that interviews not exceed 10-12 minutes nor that questionnaires be longer . <br /> • than 35 questions (people start hanging up when these thresholds are passed) . <br /> On their questionnaires about 10 questions are demographically oriented. <br /> . A sample size of 500 is more than adequate, resulting in about.± 312-4% points <br /> margin of error. If we desire to break out specific groups or geographic <br /> areas it might be advisable to go up to 600 on the sample size. He said they <br /> could meet our deadline of mid-March and that,turn-around time would be 5-6 <br /> weeks. This would include 1 week to develop the questionnaire (which we would <br /> have to approve) , 1 week to conduct interviews, and 2-3 weeks for analysis <br />