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9 <br /> elii/l <br /> EIS <br /> ASSOCIATES <br /> Target Audiences Message Channel Frequency <br /> Senior Citizens Provides funding for safety,security and -Large Posters(8.5 x 14) -Ads:Chapel Hill News <br /> educational infrastructure improvements at -Insert Handouts(4 x 9)— (11 Ads),Chapel Hill <br /> schools. English&Spanish Herald(8 Ads),News of <br /> -Bus Posters Orange/Northern Orange <br /> Funds the creation of 1000 affordable -PSA's(Cable TV) Extra(8 Ads) <br /> housing units for rental and ownership for -Newspaper Ads(2) -Bus Posters TBD <br /> seniors and those with very low incomes -Radio Sponsorship/PSA's -Radio:WCHL(Two On- <br /> and special needs,as well as for our -Radio Sponsorship/ Air Interviews and 20 <br /> community's service providers such as Interviews Radio Spots)and WHUP <br /> teachers,police and first responder -Email Blast for ListServ(s) &La Ley(One On-Air <br /> professionals. -Press Release Interview each) <br /> -Talking Points -Email:Chapel Hill <br /> Homeowners may see a small increase in -Video(s)—English& Magazine(2 Email Blasts) <br /> county property tax to pay for the bonds. Spanish and ListServ(s)(once, <br /> -Website Content—English hopefully twice) <br /> &Spanish -Website:Chapelboro(6- <br /> -Power Point Presentation week Digital Ad Rotation <br /> -Signs and Sponsored Content), <br /> -Social Media(Let Others Chapel Hill Open Data <br /> Advocate) Website(entire time) <br /> -County Publication Ad <br /> (Waste Matters) Everything else constantly <br /> and as needed. <br /> 2nd Language Voters Provides funding for safety,security and -Insert Handouts(4 x 9)— -La Ley(One On-Air <br /> educational infrastructure improvements at English&Spanish Interview) <br /> schools,including rebuilding Chapel Hill -Newspaper Ads(2) <br /> High School,and expanding Phoenix -Radio Sponsorship/PSA's Everything else constantly <br /> Academy and Cedar Ridge High Schools. -Radio Sponsorship/ and as needed. <br /> Interviews <br /> Provides funding to address overcrowding -Video(s)—English& <br /> in elementary schools with a designated Spanish <br /> pre-K facility. -Website Content—English <br /> &Spanish <br /> Funds the creation of 1000 affordable <br /> housing units for rental and ownership for <br /> our community's service providers such as <br /> teachers,police and first responder <br /> professionals,as well as for seniors and <br /> those with very low incomes and special <br /> needs. <br /> Homeowners may see a small increase in <br /> county property tax to pay for the bonds. <br /> 7 <br />