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Agenda - 09-06-2016 - 4-c - Presentation on the Bond Education Committee Communications Plan
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Agenda - 09-06-2016 - 4-c - Presentation on the Bond Education Committee Communications Plan
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9/2/2016 9:03:54 AM
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BOCC
Date
9/6/2016
Meeting Type
Regular Meeting
Document Type
Agenda
Agenda Item
4c
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Minutes 09-06-2016
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\Board of County Commissioners\Minutes - Approved\2010's\2016
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7 <br /> J! ii relii/1��� <br /> ASSOCIATES <br /> Target Audiences Message Channel Frequency <br /> Southern Orange Provides funding for safety,security and -Large Posters(8.5 x 14) -Ads:Chapel Hill News <br /> County educational infrastructure improvements at -Insert Handouts(4 x 9)— (11 Ads),Chapel Hill <br /> schools. English&Spanish Herald(8 Ads), Daily Tar <br /> -Bus Posters Heel(6 Ads) <br /> Provides funding to address overcrowding -PSA's(Cable TV) -Bus Posters TBD <br /> in elementary schools with a designated -Newspaper Ads(2) -Radio:WCHL(Two On- <br /> pre-K facility. -Radio Sponsorship/PSA's Air Interviews and 20 <br /> -Radio Sponsorship/ Radio Spots)and WHUP <br /> Funds the creation of 1000 affordable Interviews &La Ley(One On-Air <br /> housing units for rental and ownership for -Email Blast for ListServ(s) Interview each) <br /> our community's service providers such as -Press Release -Email:Chapel Hill <br /> teachers,police and first responder -Talking Points Magazine(2 Email Blasts) <br /> professionals,as well as for seniors and -Video(s)—English& and ListServ(s)(once, <br /> those with very low incomes and special Spanish hopefully twice) <br /> needs. -Website Content—English -Website:Chapelboro(6- <br /> &Spanish week Digital Ad Rotation <br /> Homeowners may see a small increase in -Power Point Presentation and Sponsored Content), <br /> county property tax to pay for the bonds. -Signs Chapel Hill Open Data <br /> -Social Media(Let Others Website(entire time) <br /> Advocate) <br /> -County Publication Ad Everything else constantly <br /> (Waste Matters) and as needed. <br /> Civic&Community Provides funding for safety,security and -Large Posters(8.5 x 14) Everything constantly and <br /> Organizations educational infrastructure improvements at -Insert Handouts(4 x 9)— as needed. <br /> schools. English&Spanish <br /> -Talking Points <br /> Funds the creation of 1000 affordable -Video(s)—English& <br /> housing units for rental and ownership for Spanish <br /> our community's service providers such as -Website Content—English <br /> teachers,police and first responder &Spanish <br /> professionals,as well as for seniors and -Power Point Presentation <br /> those with very low incomes and special -Signs <br /> needs. <br /> Homeowners may see a small increase in <br /> county property tax to pay for the bonds. <br /> 5 <br />
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