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6 <br /> J! ii relii/1��� <br /> ASSOCIATES <br /> Our Schools — Our Neighborhoods <br /> Bond Education Communication Plan 2016 <br /> Orange County Bond Referendum: Education Outreach <br /> Target Audiences Message Channel Frequency <br /> General Orange Provides funding for safety,security and -Large Posters(8.5 x 14) -Ads:Chapel Hill News <br /> County Voters educational infrastructure improvements at -Insert Handouts(4 x 9)— (11 Ads),Chapel Hill <br /> (When targeting is schools,including rebuilding Chapel Hill English&Spanish Herald(8 Ads), Daily Tar <br /> not possible) High School,and expanding Phoenix -Bus Posters Heel(6 Ads),News of <br /> Academy and Cedar Ridge High Schools. -PSA's(Cable TV) Orange/Northern Orange <br /> -Newspaper Ads(2) Extra(8 Ads) <br /> Provides funding to address overcrowding -Radio Sponsorship/PSA's -Bus Posters TBD <br /> in elementary schools with a centralized -Radio Sponsorship/ -Radio:WCHL(Two On- <br /> pre-K facility. Interviews Air Interviews and 20 <br /> -Email Blast for ListServ(s) Radio Spots)and WHUP <br /> Funds the creation of 1000 affordable -Press Release &La Ley(One On-Air <br /> housing units for rental and ownership for -Talking Points Interview each) <br /> our community's service providers such as -Video(s)—English& -Email:Chapel Hill <br /> teachers,police and first responder Spanish Magazine(2 Email Blasts) <br /> professionals,as well as for seniors and -Website Content—English and ListServ(s)(once, <br /> those with very low incomes and special &Spanish hopefully twice) <br /> needs. -Power Point Presentation -Website:Chapelboro(6- <br /> -Signs week Digital Ad Rotation <br /> Homeowners may see a small increase in -Social Media(Let Others and Sponsored Content), <br /> county property tax to pay for the bonds. Advocate) Chapel Hill Open Data <br /> -County Publication Ad Website(entire time) <br /> (Waste Matters) <br /> Everything else constantly <br /> and as needed. <br /> Northern Orange Provides funding for safety,security and -Large Posters(8.5 x 14) -Ads:News of <br /> County educational infrastructure improvements at -Insert Handouts(4 x 9)— Orange/Northern Orange <br /> schools,including expanding Cedar Ridge English&Spanish Extra(8 Ads) <br /> High School. -PSA's(Cable TV) -Radio:WCHL(Two On- <br /> -Newspaper Ads(2) Air Interviews and 20 <br /> Funds the creation of 1000 affordable -Radio Sponsorship/PSA's Radio Spots)and WHUP <br /> housing units for rental and ownership for -Radio Sponsorship/ &La Ley(One On-Air <br /> our community's service providers such as Interviews Interview each) <br /> teachers,police and first responder -Email Blast for ListServ(s) -Email:Chapel Hill <br /> professionals,as well as for seniors and -Press Release Magazine(2 Email Blasts) <br /> those with very low incomes and special -Talking Points and ListServ(s)(once, <br /> needs. -Video(s)—English& hopefully twice) <br /> Spanish -Website:Chapelboro(6- <br /> Homeowners may see a small increase in -Website Content—English week Digital Ad Rotation <br /> county property tax to pay for the bonds. &Spanish and Sponsored Content), <br /> -Power Point Presentation Chapel Hill Open Data <br /> -Signs Website(entire time) <br /> -Social Media(Let Others <br /> Advocate) Everything else constantly <br /> -County Publication Ad and as needed. <br /> (Waste Matters) <br /> 4 <br />