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3 <br /> 1114//l0i oi <br /> /liai <br /> ASSOCIATES <br /> November 2016 Orange County <br /> Bond Referendum: Educational Outreach <br /> Target— Message—Channel - Frequency <br /> The communication plan includes the identification and breakdown of the various target <br /> audiences, the messages most suited to achieve voter awareness and education, the best <br /> channel needed to deliver these messages and finally the timing and frequency for these <br /> messages. (Audience, Message, Channel and Frequency) <br /> Target Audiences: <br /> General Orange County Voter when targeting is not possible <br /> Northern Orange County Voters <br /> Southern Orange County Voters <br /> Civic and Community Organizations <br /> Schools <br /> OC— Flyers in backpacks Twice — K-8 + High Schools <br /> CHCCS — No Flyers (PeachJar) <br /> Senior Citizens <br /> 2nd Language Voters <br /> UNC & UNC Hospitals <br /> Major Orange County Employers <br /> Non-Profit Organizations <br /> Organizations That Request Information <br /> 1 <br />