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10 <br /> J! ii relii/1��� <br /> ASSOCIATES <br /> Target Audiences Message Channel Frequency <br /> UNC&UNC Provides funding for safety,security and -Large Posters(8.5 x 14) -Ads: Daily Tar Heel(6 <br /> Hospitals educational infrastructure improvements at -Insert Handouts(4 x 9)— Ads) <br /> schools. English&Spanish -Bus Posters TBD <br /> -Bus Posters -Radio:WCHL(Two On- <br /> Funds the creation of 1000 affordable -PSA's(Cable TV) Air Interviews and 20 <br /> housing units for rental and ownership for -Newspaper Ads(2) Radio Spots)and WHUP <br /> our community's service providers such as -Radio Sponsorship/PSA's &La Ley(One On-Air <br /> teachers,police and first responder -Radio Sponsorship/ Interview each) <br /> professionals,as well as for seniors and Interviews -Email:Chapel Hill <br /> those with very low incomes and special -Email Blast for ListServ(s) Magazine(2 Email Blasts) <br /> needs. -Press Release and ListServ(s)(once, <br /> -Talking Points hopefully twice) <br /> Homeowners may see a small increase in -Video(s)—English& -Website:Chapelboro(6- <br /> county property tax to pay for the bonds. Spanish week Digital Ad Rotation <br /> -Website Content—English and Sponsored Content), <br /> &Spanish Chapel Hill Open Data <br /> -Power Point Presentation Website(entire time) <br /> -Signs <br /> -Social Media(Let Others Everything else constantly <br /> Advocate) and as needed. <br /> -County Publication Ad <br /> (Waste Matters) <br /> Target Audiences Message Channel Frequency <br /> Major OC Employers Provides funding for safety,security and -Large Posters(8.5 x 14) -Ads:Chapel Hill News <br /> educational infrastructure improvements at -Insert Handouts(4 x 9)— (11 Ads),Chapel Hill <br /> schools. English&Spanish Herald(8 Ads), Daily Tar <br /> -Bus Posters Heel(6 Ads),News of <br /> Provides funding to address overcrowding -PSA's(Cable TV) Orange/Northern Orange <br /> in elementary schools with a designated -Newspaper Ads(2) Extra(8 Ads) <br /> pre-K facility. -Radio Sponsorship/PSA's -Bus Posters TBD <br /> -Radio Sponsorship/ -Radio:WCHL(Two On- <br /> Funds the creation of 1000 affordable Interviews Air Interviews and 20 <br /> housing units for rental and ownership for -Email Blast for ListServ(s) Radio Spots)and WHUP <br /> our community's service providers such as -Press Release &La Ley(One On-Air <br /> teachers,police and first responder -Talking Points Interview each) <br /> professionals,as well as for seniors and -Video(s)—English& -Email:Chapel Hill <br /> those with very low incomes and special Spanish Magazine(2 Email Blasts) <br /> needs. -Website Content—English and ListServ(s)(once, <br /> &Spanish hopefully twice) <br /> Homeowners may see a small increase in -Power Point Presentation -Website:Chapelboro(6- <br /> county property tax to pay for the bonds. -Signs week Digital Ad Rotation <br /> -Social Media(Let Others and Sponsored Content), <br /> Advocate) Chapel Hill Open Data <br /> -County Publication Ad Website(entire time) <br /> (Waste Matters) <br /> Everything else constantly <br /> and as needed. <br /> 8 <br />