2016-326-E Visitors Bureau - Conventions Sports & Leisure for feasibility study of potential new convention center, etc. in OC

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DocuSign Envelope ID: 137AC14B-6250-4081-9084-0BF0B086A047 Ms. Laurie Paolicelli June 3, 2016 Page 5 of 13 The analysis may include organizations or individuals from the following event segments: • Local, state, regional and national association conventions/conferences/meetings; • Corporate and trade events; • Public/consumer shows; • SMERF events (social, military, education, religious, fraternal); • Community banquets, meetings, festivals and related events; • University/educational institution-related events; • Local civic, service and religious organizations; • Spectator events; • Cultural events; and • Other such events. CSL's extensive comparable convention center study experience and proprietary survey methodology allows for the critical benefit of comparing Orange County's survey data with the survey data collected from a large number of comparable visitor-oriented event facility feasibility studies that CSL has conducted in recent years. This type of comparison to other similar projects offers critical insight into the strength and nature of the market demand that will be measured in Orange County. For a potential Orange County study, event organizer survey results will be analyzed to provide summaries of the following data specific to added facilities: • Likelihood of utilizing a new visitor-oriented event facility in Orange County; • Reasons for not choosing the Orange County area (if applicable); • Space/seating levels required to attract the event; • Demand for non-traditional event space; • Overall hotel room requirements; • Parking requirements; • Other important community requirements to attract the event; • Event seasonality; • Length of event data; • Event attendance data; • Requirement/preference for technology-related amenities; • Issues with respect to the proximity to nearby airports; • Trends in facility and service needs; and, • Perceptions/familiarity with the area and other related event information and relevant opinions. By combining the results of this step with the analysis results generated in previous steps, we will be able to identify the event markets that represent the primary sources of demand for a new Orange County convention/event facility, upon which future facility recommendations and event estimates are made.