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DocuSign Envelope ID: 555476E3-EEA5-4798-A206-693D97B8251 D <br /> /i ilr <br /> ASSOCIATES <br /> Media Outlets and Collateral Expressions to Consider: <br /> Consideration will be given to the following media outlets for publicity and potential <br /> advertising together with the additional collateral expressions that may be required <br /> to ensure the success of our communication plan. These media outlets may likely <br /> include: <br /> • News of Orange/Northern Orange County <br /> • Daily Tar Heel <br /> • Chapel Hill Herald <br /> • Chapel Hill News (N&tO) <br /> • Chapelboro <br /> • Independent Weekly <br /> • Chapel Hill Magazine <br /> Planned Activities a Timelines June-November, 2016 - Budget $50,000.00 <br /> Action Jule Jwly u Aug. Aug. Aug. Sept. Sept. Oct. Oct. Nov. <br /> 13th 22nd 29th 10th 16th 29th 12th 26th 10th 24th 8th <br /> Contract awarded and job begins <br /> Research VIII <br /> Communication Plan <br /> Contact Database Development I IIII VIII <br /> Media Contact List Database <br /> Development <br /> Community engagement <br /> opportunities list&goals, <br /> contacts and speaking <br /> engagements <br /> Media Planning I 01 I II I I <br /> Creative Communication II <br /> Development-Copy <br /> Creative Communication <br /> Development-Design <br /> Identify campaign news stories II <br /> for publicity <br /> Execution II VIII IIII <br /> Election Day <br /> We are excited about the opportunity to work on this bond referendum <br /> education initiative due to its challenges and the importance to our <br /> community. Thank you for your consideration. We look forward to putting our <br /> talents to work for you. <br /> -End- <br />