Minutes 06-07-2016 - Laserfiche WebLink

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18 mostly told them of Orange County's progressive values and social justice assertiveness. She reviewed some of the highlights of the campaign via PowerPoint slides: • Nine week promotion, launched in December 2015 • 892 Total entries received • Four major themes: progressive values, Orange, Tar Heel, and the "other" blue team. • 2,000 fans voted on their top favorites • Picture and graphs • #1 vote: "Visit Today and Stay For Life". Laurie Paolicelli said it was made clear to voters that the quantity of votes received by a slogan would not necessarily determine the outcome in the contest. She said she is not recommending this one, as it so similar to the current slogan. She went through the top 11 vote getters. PUBLIC COMMENT: Jan Bolick said she is here representing WCHL, and said they were thrilled with their role in this contest and process. She said the campaign was launched in December 2015 and ran through January 2016 with on air interviews with Orange County Commissioners on this slogan process. She said when the slogans were whittled down to 11 they were put out as "fan favorites," noting to the public that the Board of County Commissioners would make the final choice. She said there was a great deal of excitement, which has hit a lull for three months while County staff and the BOCC were deliberating. Bob Burtman thanked the Board of County Commissioners for its support of his local radio station in Hillsborough. He said they were asked to participate in this process, and they were amazed at all of the positive reception and the admissions of slogans. He said public engagement was high. He encouraged the Board to pick a slogan in a timely manner, which recognizes this unique opportunity to reach many on the highways in Orange County. He said all four finalists are serviceable but two are fairly generic. Laurie Paolicelli showed the top vote getters on signs to give the Board a "visual". She said it is hoped that the new slogan will be added to Orange County buses, as well as Chapel Hill-Carrboro buses. Commissioner Jacobs asked if the new logo will be used on the sign. Laurie Paolicelli said the Department of Transportation (DOT) does not have a preference on the logo. Laurie Paolicelli showed a DOT "spec" for the sign and showed it to the Board. Commissioner Rich asked if the Orange County logo or seal will be in color. Laurie Paolicelli said yes. Commissioner Burroughs said the public has been involved, and it is time for the BOCC to move forward on this process. Commissioner Burroughs said she liked the old logo, but is excited about this process and hopes it can be finished this evening. Commissioner Burroughs suggested choosing between slogans #2 and #3. Commissioner Jacobs asked if having the logo and the phrase on the DOT Sign would be a bit busy. Laurie Paolicelli said DOT would insure all would be to scale, and the Board can use either the seal or logo. Commissioner Rich said she liked slogans #2 and #7.