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DocuSign Envelope ID:8D90A134-54E4-4686-915E-82C6COD24DCA <br /> COMMUNICATIONS SPECIALIST Jan. 2013 to Oct. 2014 <br /> DUKE CANCER INSTITUTE (DCI) <br /> Durham, North Carolina <br /> Produced multimedia and managed correspondence between donors, patient families, and <br /> physicians <br /> • Wrote news articles for the DCI magazine <br /> • Participated in the production of videos for fundraising events <br /> • Shot, crafted, and copy edited multimedia content for the website <br /> • Wrote letters and fiscal reports on behalf of the executive director of the DCI <br /> • Maintained databases for the DCI and Tisch Brain Tumor Center <br /> MARKETING AND DEVELOPMENT CONSULTANT Jul. 2010 to Sept. 2011 <br /> KRIPALU CENTER FOR YOGA & HEALTH <br /> Stockbridge, Massachusetts <br /> Collaborated with Kripalu's marketing, audiovisual, development, and editorial teams to <br /> create compelling and consistent brand communications for digital and print initiatives <br /> • Assisted in editing video and photo production for Kripalu's website <br /> • Interviewed patrons and donors to gain insights and determine direction for catalog <br /> content and design <br /> • Designed a social media survey to evaluate current and prospective online efforts, <br /> analyzed results, and wrote a corresponding report of findings <br /> STRATEGIC PLANNER Jan. 2008 to Jul. 2010 <br /> JWT <br /> London, United Kingdom and New York, New York <br /> Participated in every phase of the planning process: writing creative briefs and positioning <br /> statements; conducting qualitative and quantitative research; preparing competitive <br /> analyses and client presentations; and collaborating on new business strategies and pitch <br /> proposals <br /> • Awarded the first-ever planning scholarship to train at JWT London, then hired to the <br /> New York office to work for clients including Kellogg's, Smirnoff, Wyeth, United Health <br /> Care, Listerine, and Rolex <br /> • Constructed a communications pathway for United Healthcare based on stakeholder <br /> interviews and an in-depth evaluation of the market <br /> • Led strategy for New York Cares' 2010 fundraising campaign to extend their <br /> philanthropic and humanitarian endeavors <br />