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DocuSign Envelope ID:92A75969-8988-4461-AEF7-551 B4CC4FF62 <br /> Exhibit A <br /> COMPLETE MARKETING COMMUNICATION <br /> ASSOCIATES <br /> INCORPORATED <br /> B. Experience with similar market research/analysis services. <br /> Sheer has a long track record of successfully performing this type of research <br /> over our 35 years. Our research activities are always tailored to each client's <br /> need so approaches and processes depend on the desired use of the data and <br /> the insights resulting from this data. Similar projects in this area include: <br /> • Chapel Hill Orange County Visitor's Bureau <br /> • Chapel Hill Carrboro Chamber of Commerce <br /> • Baseball America <br /> • Chapel Hill Tire <br /> • Hill, Chesson £t Woody <br /> • Playmakers <br /> • Plum Spring Medical Center <br /> • Rhone-Poulenc Ag Company <br /> • Carolina Benefits and Planning <br /> • NC Soil £t Water Conservation Districts <br /> C) The marketing research firm's facilities, equipment, and skill for <br /> performing the services, including the ability to have a market <br /> research/analysis completed within 120 days. <br /> Since I am not recommending focus groups, facilities are not a major <br /> consideration for this type of marketing research but skills certainly are <br /> important. No two firms would ever do this type of research is the same <br /> manner utilizing the same skills. Qualities vary and this is important, because <br /> as with all service agreements, you are buying a promise. <br /> Meeting the 120 day completion is reasonable and achievable provided I receive <br /> timely responses from the committee or its designee. As an example if it takes <br /> several weeks to get interview questions approved then this is time out of the <br /> schedule. Timely feedback and approval are essential. You have my complete <br /> cooperation but it needs to be coupled with timely client input. I suggest the <br /> • establishment of some approval procedure within your committee or a designee <br /> who may be empowered to make decisions. <br /> MAILING ADDRESS <br /> 202 Presque Isle Lane, Chapel Mill, North Carolina 27514 <br /> 919-401-4568 919-929-4646 (FAX) <br /> Email: sheer@sheermarketing.com <br /> Website: www.sheermarketinsl.com <br />