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DocuSign Envelope ID:92A75969-8988-4461-AEF7-551 B4CC4FF62 <br /> Exhibit A <br /> COMPLETE MARKETING COMMUNICATION <br /> ASSOCIATES <br /> INCORPORATED <br /> November 11, 2015 <br /> Specific Information Requested in the RFP Along With a <br /> Preliminary Action Plan <br /> 1) Describe the method you will use to conduct the market evaluation and <br /> analysis of the county's primary arts stakeholders. <br /> Depending on the final budget, I would conduct a combination or quantitative <br /> and qualitative research. A short survey should be set up to gain appropriate <br /> quantitative feedback with the majority of the efforts focused on interviews to <br /> gain more in depth qualitative information.,We would, in concert with the <br /> committee, agree on target audiences for each activity, develop the questions, <br /> perform the survey/interviews, evaluate the results and write a final report of <br /> the findings. The surveys and the interviews could be split into two separate <br /> activities to better meet time frames and budget cycles. <br /> 2) A statement describing why the firm is qualified to provide the services, <br /> detailing the firm's or individual's approach to such work. <br /> This was addressed in the Qualifications section of this proposal response on <br /> page 2. <br /> Our reputation is well known by successfully completed 13,200 assignments <br /> over the last 35 years. Most of the funds for this research would perhaps come <br /> from Orange County or the Chapel Hill Orange County Visitor's Bureau both of <br /> whom have successfully utilized our services and enjoy a positive relationship <br /> with our agency. <br /> 3) Information addressing each of the items listed in the Evaluation and <br /> Selection section: <br /> A. Method proposed for developing the market research studies. <br /> We would first determine how the research is to be used to ensure a useful <br /> process, identify the audiences, and develop the scripts, surveys and interview <br /> questions, execute the surveys and interviews, compile the responses, evaluate <br /> the results and finally prepare a report including recommendations. <br /> MAILING ADDRESS <br /> 202 Presque Isle Lane, Chapel Hill, North Carolina 27514 <br /> 919-901-4558 919-929-4646 (FAX) <br /> Email: sheer®sheermarketing.com <br /> Website: www.sheermarketing.com <br />