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1 <br /> ORANGE COUNTY <br /> BOARD OF COMMISSIONERS <br /> ACTION AGENDA ITEM ABSTRACT <br /> Meeting Date: April 5, 2016 <br /> Action Agenda <br /> Item No. 7-a <br /> SUBJECT: New Slogan for Interstate NCDOT Welcome Sign <br /> DEPARTMENT: Community Relations and <br /> Tourism <br /> ATTACHMENT(S): INFORMATION CONTACT: <br /> • Survey Results Laurie Paolicelli, Director of Community <br /> • Designs of Proposed Signs Relations and Tourism, 919-245-4322 <br /> PURPOSE: To review slogans submitted for the Interstate Welcome Sign campaign that <br /> encouraged residents to help Orange County develop a slogan for its Interstate Welcome Signs. <br /> BACKGROUND: Currently the North Carolina Department of Transportation (NCDOT) <br /> Interstate sign on 1-40 (west bound exit 269) uses the slogan, "You'll be a Fan for Life." NCDOT <br /> needs to replace the sign due to damage. Prior to its replacement, the Board of County <br /> Commissioners embarked on an initiative to develop a new slogan to be incorporated into the <br /> welcome sign. The slogan contest was implemented by the Orange County Visitors Bureau, <br /> using a local media partner to promote the campaign and track submissions. From the nearly <br /> 900 slogans submitted, the list was narrowed to 495. From there, duplicates and Chapel Hill <br /> (exclusively) slogans were eliminated, which provided 51 slogans which were viable for <br /> consideration. <br /> At the contest's end in mid-January, the Visitors Bureau's media partner worked with the Board <br /> to narrow the list to 11. This list of 11 was posted on media sites for public review and feedback <br /> through an on-line opinion poll. More than 2,000 people weighed in, ranking the slogans: <br /> 1. Visit today, stay for life 417 votes <br /> 2. Around the corner, ahead of the curve 322 votes <br /> 3. Where great minds think differently 276 votes <br /> 4. Where education meets opportunity 202 votes <br /> 5. Think free and dream big 170 votes <br /> 6. One of life's better choices 149 votes <br /> 7. We've got a corner of the Triangle 128 votes <br /> 8. Proudly progressive 126 votes <br /> 9. Creativity, innovation, hope 122 votes <br /> 10.Progressive and impressive 78 votes <br /> 11.A community with appeal 62 votes <br />