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DocuSign Envelope ID:23BA7659-F394-4BDA-9F51-8F55B05908A8 <br /> Application Narrative <br /> ORGANIZATIONAL PROFILE <br /> The Chapel Hill Downtown Partnership is working to bring the resources of the <br /> Town, University and downtown community together to maintain, enhance and <br /> promote downtown as the social, cultural, and spiritual center of Chapel Hill <br /> through economic development. The Downtown Partnership is a 501 (c) 3 <br /> nonprofit agency tasked with leading and managing the downtown through <br /> partnership efforts; marketing and promotions; improving the visual appeal of <br /> downtown; and rebuilding downtown as a mixed use center of retail, service, <br /> professional, governmental, institutional, and residential uses. <br /> CURRENT PROGRAMS & SERVICES <br /> Programs <br /> Address the basic needs of the downtown community through public and private <br /> partnerships by increasing visibility and knowledge of parking and alternative <br /> transportation options; supporting basic infrastructure needs & improvements; <br /> increasing safety & cleanliness; and addressing social behavioral issues. <br /> Economic Development <br /> Encourage new investment downtown, support existing businesses and property <br /> owners, and representing downtown's interests in policy issues. <br /> Marketing <br /> Attract more customers downtown through promotions, special events, and <br /> marketing by creating an active, year-round downtown; providing businesses with <br /> opportunities to promote themselves; and marketing downtown as a family- <br /> friendly destination to live, work, and play. <br /> Communication and Organization <br /> Communicate the accomplishments of the downtown community and agency by <br /> strengthening relationships with downtown stakeholders; serving as <br /> spokesperson for downtown community; maintaining strong nonprofit planning, <br /> financial, and reporting activities; and expanding funding. <br /> PROPOSED USE OF GRANT FUNDS <br /> SHIMMER: The Art of Light will be a free, one-night event on Friday, February <br /> 12, 2016 from 6-11 pm. It will feature illuminated art installations, projections, <br /> and programmatic components in interior and exterior spaces straddling the <br /> border between Chapel Hill and Carrboro. Acting as a catalyst for joint efforts to <br /> brand their downtowns as Arts & Entertainment Districts, SHIMMER will be the <br /> first collaborative event of its kind, taking place on a 2nd Friday ArtWalk and <br /> turning the area into a de facto art gallery. <br />