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DocuSign Envelope ID:23BA7659-F394-4BDA-9F51-8F55B05908A8 <br /> Chapel Hill Downtown Partnership <br /> Plan of Work for 2013 - 2015 <br /> Our mission is to bring the resources of the Town, University and Downtown <br /> Community together to maintain, enhance, and promote downtown as the social, <br /> cultural, and spiritual center of Chapel Hill through economic development. <br /> Economic Marketing Programming Communications <br /> Development and <br /> Organization <br /> Objective: Be Objective: Attract Objective: Address the Objective: Communicate <br /> downtown"s managing more customers basic needs of the the accomplishments of the <br /> entity and economic downtown through downtown community downtown community and <br /> development leader. promotions, special through public and the Agency. <br /> events, and private partnerships. <br /> marketing. <br /> STRATEGIES: STRATEGIES: STRATEGIES: STRATEGIES: <br /> • Encourage new • Create active, - Increase visibility and • Strengthen relationships <br /> investment downtown.year-round knowledge of parking with downtown stakeholders. <br /> • Support existing downtown. and alternative • Serve as spokesperson for <br /> businesses and • Provide businesses transportation options. downtown community. <br /> property owners. with opportunities to - Support basic • Maintain strong nonprofit <br /> • Represent promote themselves.infrastructure needs & planning, financial, and <br /> downtown"s interests - Market downtown improvements. reporting activities. <br /> in policy issues. as a family-friendly • Increase safety & Expand funding. <br /> destination to live, cleanliness. <br /> work, and play. • Address social <br /> behavioral issues. <br /> TACTICS: TACTICS: TACTICS: TACTICS: <br /> • Collaborate with • Expand Locally • Lead Parking Task • Empower board members <br /> Town to implement Grown Summer Force to address to to engage with business and <br /> Downtown Entertainment Seriesengage with two private property owners with <br /> Development as downtown"s parking lot owners to quarterly„5 Talking Points". <br /> Framework and Action signature summer open lots for downtown • Provide agency brochure <br /> Plan. event to strengthen employee usage.* and updated business guide <br /> • Manage Launch connection between - Partner to develop &map; 10K distribution. <br /> Chapel Hill venture lab customers and strategic parking • Keep board of directors <br /> with community businesses. marketing plan. informed of current events, <br /> partners. • Increase cross- • Operate the East and staff efforts, and agency <br /> Become point of communication West Franklin Street financials. <br /> entry for launching opportunities with valet parking program. • Host quarterly events for <br /> and growing UNC,Town, and • Advocate for a safe andagency to actively engage <br /> businesses downtown businesses. bike&transit-friendly with the downtown <br /> with comprehensive • Pursue downtown. businesses <br /> "Do Business" coordinating special • Implement new <br /> resources. events in partnershipereative marketing <br /> • Link property owners with UNC, Town, campaign for Real <br /> with businesses to and private <br /> identify an <br />