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18 <br /> business into Hillsborough hotels (as opposed to Durham and Alamance County). <br /> Contact: Marlene Barbera direct with hotels. <br /> o Advertising dollars are spent by the Visitors Bureau with, News of Orange, on a <br /> monthly contract, to help sustain this important media vehicle in Hillsborough. <br /> o Event sponsorship dollars are allocated to Historic Moorefields as part of the <br /> Visitors Bureau commitment to heritage tourism, preservation and new event <br /> venues. Chapel Hill/Orange County Visitor's Bureau and Hillsborough Visitor's <br /> Center also work to promote events at Ayr Mount, when appropriate and <br /> Burwell School. <br /> o Visitor's Bureau Staff continues to dialog with Nicole Clayton, new proprietor of <br /> the, Cloth Mill, to secure future social related business including: weddings, <br /> reunions, galas and corporate retreats. <br /> Community Relations: <br /> In addition to tourism-related programs, Orange County's expanding Community Relations <br /> Department has launched a successful advertising public service program in News of Orange <br /> that features residents (Michael Malone is February) and reports upcoming dates and <br /> initiatives. <br /> A new on-line website program, Vitamin 0, regularly features Hillsborough residents talking <br /> about why they love living in Hillsborough. Recently featured: <br /> Eli Belz: <br /> http://www.orangecountync.gov/departments/public affairs/meetelibelz.php <br /> Jeannie Petterson: <br /> http://www.orangecountync.gov/departments/public affairs/meet jea n n iepetterson.ph p <br /> Jay Ladd (Cedar Grove) <br /> http://www.orangecountync.gov/departments/public affairs/meet jay ladd.php <br />