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17 <br /> o A photo library of Hillsborough was produced by the Visitors Bureau in <br /> conjunction with its contracted photographer, Donn Young. Photo books will be <br /> distributed at the Joint meeting. Contact: Alliance, Hillsborough Arts Council, <br /> and Hillsborough/Orange County Chamber of Commerce. <br /> o The Visitors Bureau contributed $1500 for lighting and marketing and the <br /> Hillsborough Tourism Board provided a $6000 grant for the first annual <br /> Hillsborough Hometown Holidays Festival which included the Holiday Parade, <br /> Holiday Home Tour, and many other Holiday events. Visitor's Bureau staffer <br /> Patty Griffin, volunteered, distributed media, and took pictures at the event. <br /> Contact: Hillsborough/Orange County Chamber of Commerce. <br /> o The Visitors Bureau promoted Holiday events through its cooperative ad <br /> program in the INDY WEEK. <br /> o The Visitors Bureau contributed $5,000 and the Hillsborough Tourism Board <br /> contributed $4,000 seed dollars to help launch Hillsborough's first radio station: <br /> WHUP. <br /> o A Calendar of Events is produced weekly for the Herald Sun and Hillsborough <br /> activities are included. Contact: Susan Rice and Patty Griffin, in communications <br /> with the Alliance for Historic Hillsborough. <br /> o Visitor's Bureau Social Media and Website Coordinator, Tina Fuller, works <br /> closely with Communications and Visitor Services Coordinator, Lindsey Paydon, <br /> at the Hillsborough Visitor's Center to cross promote events and activities on <br /> Facebook, Twitter, Instagram and through I-Contact newsletter distribution. The <br /> Hillsborough Visitor's Center has started spending marketing dollars on <br /> sponsored Facebook content for special events this year. Contact: Alliance for <br /> Historic Hillsborough. <br /> o Sales staff communicates with Hillsborough Holiday Inn and Microtel on sales <br /> leads that would boost occupancy rates. New this year: Stronger partnership <br /> with Orange County's Parks and Recreation department to book Soccer-related <br />