Agenda - 02-25-2016 - Agenda for BOCC and Hillsborough Board of Commissioners

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16 Attachment 1-e Orange County and Town of Hillsborough Tourism Related Initiatives February, 2016 Summary • The Town of Hillsborough has several agencies that work at varying levels to promote quality of life and tourism for the town of Hillsborough. o The Visitors Bureau works with each agency and also markets Hillsborough as part of its umbrella tourism campaign. • A new Economic Development and Tourism officer for Hillsborough, Shannan Campbell, has been hired to work on tourism related activity and the Visitors Bureau has welcomed Shannan to attend its board meetings. • A new Hillsborough elected board member, Mark Bell,joined the Visitors Bureau Board in January and we look forward to creating a mutually beneficial vision. • Below are highlights of tourism activity within the town and county that have had a positive impact on Hillsborough, NC. o The Visitors Bureau Communications staff, led by Patty Griffin, works with merchants, restaurants and micro-brews to secure national media. Hillsborough has been included in several tourism related stories from Our State magazine to Southern Living, Garden & Gunn, and Charlotte Magazine during the past six months. Stories focus on the travel amenities of Hillsborough. Contact: Hillsborough Tourism Board and Alliance for Historic Hillsborough. o The Visitors Bureau worked with the new Hillsborough Economic Development officer to produce a free ad in its 2016 Visitors Guide which is distributed to 45,000 visitors. The ad is off-set by editorial copy on Hillsborough throughout its pages. Contact: Shannan Campbell. o The late Donna Freeland worked closely with the Visitors Bureau to produce their first ever brochure and guide to exploring the Shops at Daniel Boone. An instant success, the guide was used immediately and a second printing is now in process with Ms. Freeland's daughter, compliments of the Visitors Bureau.