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An existing industry program focuses on ways to reduce the costs to primary businesses <br />as much as possible, thus causing them to be as profitable as possible. Additionally, a <br />community can help a company, especially smaller companies, expand the market for its <br />product or service. As profitability increases, the companies not only do not leave the <br />area, but they expand and employ more people, creating economic growth. <br />The secret to a successful existing industry program is to build trust between the primary <br />employers and the community at large. As a result of this trust, the company will <br />willingly communicate problems caused locally with community leaders, who, in turn., <br />work to solve these issues. <br />........... <br />Few people realize that aside from market conditions, the most frequent reason a <br />company will leave one area and move to another is "local community attitude." <br />Essentially, if a company has been treated poorly by the community over a period of <br />years, and this treatment has added costs to the operation, when it comes time to expand <br />or "retool," the company will seek a community in which it is better appreciated. <br />Some areas have been so successful in causing their local companies. to expand they do <br />not focus a great deal on an Attraction - Recruitment Program. <br />The Ateraction or Recruitment encourages new contributory companies to <br />locate in the area. The program is designed to increase the amount and quality of money <br />flowing into the area and to make the economy more consistent through diversifying the <br />types of contributory businesses. <br />A recruitment program is time consuming, expensive and results may take years. Yet, <br />even for growing economies the program is desirable if for no other reason than to offset <br />the eventual curtailment of its existing companies. For areas which are in decline, <br />recruitment is absolutely necessary. <br />An Attraction — Recruitment Program is designed in a similar fashion to the marketing <br />program of most businesses. The following steps are taken: <br />1. Determine what you have to sell. <br />2. Identify who will want to buy what you have to sell. <br />3. Then, repeatedly, overall a long period of time, ask them to buy your product. <br />Now, your product is not your community. A lot of people think it is. For many, where <br />they live is the best place in the world. They believe, since it is a great place to live, <br />companies will move there. Sorry. This is not the case. <br />Now of bough - Page 24 - Version August 20, 2007 <br />