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21 <br /> 1 2. Thirty second commercials during The Morning Show with Ron Stutts and The <br /> 2 Afternoon News with Aaron Keck <br /> 3 Total of 2/day for 7 weeks = 70 spots <br /> 4 <br /> 5 Proposed Plan on Facebook <br /> 6 Seven Weeks— November 29, 2015— January 9, 2016 <br /> 7 1. Posts that include images of all the slogans being considered <br /> 8 2. Facilitation and encouragement to participate (using Chapelboro, newsletters, radio and <br /> 9 FB boosts) <br /> 10 3. Selection and notification of prize winners <br /> 11 4. Compilation of results <br /> 12 <br /> 13 Prizes <br /> 14 To encourage participation, we will give: <br /> 15 1. At least one prize each week (restaurant gift card, movie tickets, etc.) <br /> 16 2. A big prize at the end (fun weekend stay-cation) <br /> 17 During the week, winners will be drawn randomly from all who have given slogan feedback. <br /> 18 <br /> 19 Promotion Summary for November 22— January 9 <br /> 20 <br /> 21 1. Chapelboro articles and ads <br /> 22 2. Newsletter ads and mentions <br /> 23 3. WCHL spots and interviews <br /> 24 4. Facebook polling and feedback <br /> 25 5. Optional survey on Chapelboro <br /> 26 <br /> 27 Laurie Paolicelli said the media plan will not reach the far northern parts of the County, <br /> 28 but this need will be addressed by an additional sponsorship with Womack, Beven Enterprise <br /> 29 and Usable Orange. <br /> 30 Laurie Paolicelli said that the final signage decision would lie with the Board of County <br /> 31 Commissioners. <br /> 32 Chair McKee asked if the radio station in Hillsborough had been contacted. <br /> 33 Laurie Paolicelli said yes, and it is eager to participate. <br /> 34 Commissioner Dorosin said it is very gratifying that the public is excited about this. He <br /> 35 advocated an open call for ideas from the public and to not offer any suggestions. He said if a <br /> 36 new slogan is secured, it could be used broadly on items such as t-shirts, mugs, etc. <br /> 37 Commissioner Price said she likes the idea of an open call, but also favors giving the <br /> 38 community a few ideas as a starting point or a prompt. <br /> 39 Commissioner Dorosin asked if only a slogan is needed. <br /> 40 Laurie Paolicelli said yes, only the slogan is being sought at this time. <br /> 41 Commissioner Jacobs agreed with Commissioner Dorosin and said if ideas are going to <br /> 42 be offered, he suggested using slogans from other counties. He said he believes the <br /> 43 community will take this on as a welcomed challenge. <br /> 44 Commissioner Burroughs said she would definitely want a viable winnowing process <br /> 45 earlier rather than later, and the Board of County Commissioners would have the final decision. <br /> 46 Chair McKee agreed with opening up the process to the public knowing that the BOCC <br /> 47 will make the final decision. <br /> 48 Laurie Paolicelli said the process would start shortly and would conclude in January. <br /> 49 <br /> 50 9. County Manager's Report <br />