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19 <br /> 1 County wants travelers and residents to see Orange County. She reviewed the following <br /> 2 information: <br /> 3 <br /> 4 BACKGROUND: <br /> 5 Orange County has an opportunity to change the North Carolina Department of <br /> 6 Transportation (NCDOT) "Welcome to Orange County" Interstate sign, currently located on <br /> 7 Interstate 40 at mile marker 269 heading west. The sign is damaged and is currently slated for <br /> 8 replacement. The current sign welcomes interstate travelers with the message "Orange County: <br /> 9 You'll Be a Fan for Life". Community Relations will launch a local contest asking residents to <br /> 10 vote for which slogan should be used on the new replacement sign. <br /> 11 Orange County, together with a media partner, will offer six (6) signs that the community <br /> 12 can vote on, rather than an "open slogan naming". Providing six (6) slogans for the public is a <br /> 13 format that is based on past programs of NCDOT that became contentious as a result of the <br /> 14 anonymous curtain of the internet (see Attachment 1). NCDOT initiated a contest asking for <br /> 15 public input to name the 1-40/440 rebuild project in Raleigh that began in 2015. NCDOT found <br /> 16 that the general public that became interested had a sense of humor. What started out in a <br /> 17 serious vein quickly took a distinct twist when the unexpected quirky responses started pouring <br /> 18 in (see Attachment 2). <br /> 19 Orange County Community Relations suggests working with media partner, Chapelboro <br /> 20 & WCHL, to have the public vote for their favorite slogan via various forms of media including <br /> 21 Chapelboro and WCHL Radio. To provide a wider reach, the department will also utilize social <br /> 22 media and WHUP Radio Hillsborough. Using radio and social media as the point of collection is <br /> 23 the most efficient and cost effective way to engage residents AND gain valuable feedback over <br /> 24 an 8-week period. The goal is to use the talents and creativity of Orange County residents, <br /> 25 encourage community engagement and develop a new slogan. The format will be set-up so that <br /> 26 people can "Like" specific slogans and suggest others. After the contest ends, the BOCC will <br /> 27 review the entries according to a list of criteria drawn up beforehand - and determine the <br /> 28 winning slogan. <br /> 29 Laurie Paolicelli made the following PowerPoint presentation: <br /> 30 <br /> 31 Orange County Slogan Selection Campaign <br /> 32 <br /> 33 5 objectives <br /> 34 1. Community engagement <br /> 35 2. Pride of ownership <br /> 36 3. Media exposure <br /> 37 4. Re-brand <br /> 38 5. New sign <br /> 39 <br /> 40 Two Options: <br /> 41 1. Open Ended Contest <br /> 42 Invite ALL Submissions <br /> 43 OR......... <br /> 44 2. Offer FIVE signs to vote on <br /> 45 <br /> 46 NCDOT CONTEXT TO NAME 1-40/440 Rebuild <br /> 47 What started out in a serious vein quickly took a twist when the responses started pouring in. <br /> 48 The five finalists were: <br /> 49 Carmuda Triangle <br /> 50 Crawleigh <br />