Orange County NC Website
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16 <br /> 1 still a diversity of preferences on how people prefer to receive information. <br /> 2 The following mediums will be used for Orange County engagement: <br /> 3 • Facebook <br /> 4 • Twitter <br /> 5 • Instagram <br /> 6 <br /> 7 Online tax bill dashboard <br /> 8 Consider using property tax bills to communicate services provided to residents. In addition, this <br /> 9 communications can be placed on-line, as a dashboard for residents who want more information <br /> 10 on county services provided. <br /> 11 <br /> 12 Supporting Communicators in Orange County <br /> 13 • Recommended Bi-Monthly Meetings (September, November, January, March, <br /> 14 May, July) with County Communicators <br /> 15 • Goal is to share ideas and maximize resources <br /> 16 • Learn from each other's strengths, i.e., use of social media, presentations, writing for digital <br /> 17 media <br /> 18 • Host guest speakers who are subject matter experts <br /> 19 • Share information on communications best practices that can help Orange County <br /> 20 <br /> 21 Budget <br /> 22 Media Description Annual Budget <br /> 23 News of Orange 3 column by 10, 1 ad per month $3,000.00 <br /> 24 Chapel Hill News 3 column by 10, 1 ad per month $4,800.00 <br /> 25 New logo package Business cards/letterhead package $5,000.00 <br /> 26 Graphics support over 12 as needed $10,000.00 <br /> 27 months <br /> 28 Opportunities as needed $15,000.00 <br /> 29 Social Media boosts as needed $5,000.00 <br /> 30 Printing as needed $7,000.00 <br /> 31 Total $49,800.00 <br /> 32 <br /> 33 Commissioner Rich thanked Laurie Paolicelli and Bonnie Hammersley for their input. <br /> 34 Commissioner Rich said Laurie Paolicelli reconvened the Communication Work Group a <br /> 35 couple of weeks ago. She said the group thought they had provided enough guidelines to <br /> 36 Laurie Paolicelli for her to move forward with implementation of this plan. <br /> 37 Commissioner Rich said the County was falling behind on technology, and feels this is a <br /> 38 great next step. She supported using the logo, as opposed to the seal. <br /> 39 Commissioner Rich said she would like to see an updated business card in person. <br /> 40 Laurie Paolicelli gave her some samples. <br /> 41 Commissioner Rich referred to the budget, and asked if$50,000 will be taken from the <br /> 42 CHOCVB for marketing the County. <br /> 43 Laurie Paolicelli said Orange County has always funded the CHOCVB through their a- <br /> 44 tax. She said Chapel Hill keeps a great portion of their a-tax for promotions, and Carrboro and <br /> 45 Hillsborough keeps all of theirs. She said it is very fair to use these funds, and they are already <br /> 46 set-aside in the current budget. <br /> 47 Commissioner Rich said the website does need to be addressed as it is not where it <br /> 48 needs to be. <br /> 49 Laurie Paolicelli said there is a terrific web team, which is discussing how to improve the <br /> 50 web either incrementally, or all at one time at a cost of about$20,000. She said this needs to <br /> 51 be a priority. <br />