Orange County NC Website
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14 <br /> 1 94,498 or 70.6% or 7 out 10 residents live in southern Orange County <br /> 2 Northern communities <br /> 3 39,304 or 29.4% or 3 out of 10 residents <br /> 4 <br /> 5 Reaching our Residents <br /> 6 60 and older: 17% <br /> 7 30-60 years old: 38% <br /> 8 30 and under: 45% <br /> 9 • Population <br /> 10 Communications plan must address how we will reach a growing senior population while staying <br /> 11 in touch with the latest tools that our young population uses. <br /> 12 • Commuting <br /> 13 42% of our residents work in another county <br /> 14 Communications plan must address how we will reach the Triangle media. <br /> 15 • Employment <br /> 16 There are more Government employees (32,478) than Private Industry employees (31,340) <br /> 17 <br /> 18 Reaching our Residents <br /> 19 <br /> 20 Housing <br /> 21 40% is renter occupied housing <br /> 22 We must address all citizens, owners and renters, through targeted media. <br /> 23 • Local Businesses <br /> 24 Out of a total of 3,759 <br /> 25 Private Industry establishments, 86 are involved in manufacturing, employing 1,459 workers. <br /> 26 This represents 2.2% of our workforce. <br /> 27 Hillsborough Chapel Hill <br /> 28 • Population Change, 2000-2010 <br /> 29 The highest rate of growth is the east west corridor of 1-40/85, which includes: <br /> 30 Cheeks Twp (32%), Hillsborough Twp (19%), and Eno Township (23%) <br /> 31 Communication to all county townships, rural residents is critical <br /> 32 <br /> 33 Goals for Community Engagement <br /> 34 • Begin an "Orange County This Month" advertising program in two local newspapers, News of <br /> 35 Orange and Chapel Hill News, to communicate meetings, public hearings and local events <br /> 36 • Create a communications toolbox, including video, photos, talking points, facts sheets <br /> 37 • Send monthly consolidated news updates through Public Affairs Office <br /> 38 • Explore options of simplifying links to specific agenda items for public use and social media <br /> 39 • Augment Facebook news with short updates on local residents who are making a difference <br /> 40 • Consider transit wraps on buses <br /> 41 • Produce new Orange County videos for use in public buildings and to open community <br /> 42 meetings <br /> 43 <br /> 44 Goals for Community Engagement <br /> 45 • Continue to develop new communications tools to reach Orange County citizens <br /> 46 • Implement Orange County telephone number that is serviced by a staff member <br /> 47 • Build social media plan to reach larger majority of Orange County citizens <br /> 48 • Continue to build content and navigability of website <br /> 49 <br /> 50 Carla Banks presented this portion of the presentation: <br />