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42 <br /> APPROVED BY BOCC ON 4/21/2015 <br /> that all potentially interested parties will have improved access to the intended message <br /> about County programs, policies, and events. <br /> 10.Establish a protocol for County communicators to follow so as to determine what <br /> information is of sufficient importance to warrant being relayed to all members of the <br /> Board of County Commissioners. <br /> PRIORITY B <br /> 11.Develop a set of performance measurement tools and task the ongoing <br /> Communications Governance Team to conduct an evaluation (at least annually) of <br /> Orange County communication efforts. <br /> 12.Develop and implement a training program for staff members that are likely to have <br /> primary communication responsibilities to audiences outside their departments. <br /> 13.Develop and promulgate a formal Orange County Media Relations program. <br /> 14.Formally amend this Plan as needed from time-to-time to take immediate advantage of <br /> communications "lessons learned" and "best practices" gleaned from Communications <br /> Governance Team debriefings. <br /> 15.Formally recognize and support the existing ad hoc group relationship among <br /> communications professionals in various Orange County public sector agencies. <br /> 16.Establish the County's social media operating philosophy, including social media <br /> procedures for use and monitoring of commentary on any interactive format. <br /> PRIORITY C <br /> - 13- <br />